Skip to main content

1 Result(s)

within Che-Yu Cheng Remove this filter Business and Management, general Remove this filter

and

  1. No Access

    Chapter and Conference Paper

    Examining Satisfaction Paradox of Industrial Behavior: Case of High-tech Firms Using Air Express

    This research aims to develop an attribute thresholds multinomial logit model to evaluate satisfaction matrix resulting in satisfaction paradox in B2B settings. High-tech manufacturers’ choice on air express f...

    Ming-Chih Tsai, Chih-Wen Yang, Che-Yu Cheng in The 19th International Conference on Indus… (2013)