7 Result(s)
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Chapter and Conference Paper
Literary Tourism: Literature Developments and Research Lines from 2015 to 2020
Although literary tourism is still an understudied field, the beneficial relationship between tourism and literature is becoming very clear. Literary tourism involves the literary heritage of places, namely vi...
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Chapter
Tourist Experience in Rural Areas in Portugal: The Case of the “Quadrilátero Do Minho”
Rural tourism (both physical and emotional experiences) has been increasingly sought after for a multitude of reasons. The personalised encounter between places, people/culture and guests, characteristic of ru...
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Chapter
Cooperation as a Basic Strategy for New Dynamics of a Cross-Border Destination: The Case of the Euroregion Galicia and Northern Portugal
Cooperation is a strategy increasingly used in the tourism sector, as it can enhance cross-border tourism, including in regions characterised by historical singularities, social and institutional relations, wh...
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Chapter
From Sha** of Pottery to Sha** of a Safe Tourism: The Case of the Artisanal Routes of Barcelos
In 2020 the Covid-19 pandemic caused tourism to fall into its worst crisis ever and travel to be put on hold, the year 2021 brings a new lease of life to tourism and a new hope of social and financial reconstr...
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Chapter
The Theory of Attachment in Contexts of Public and Social Marketing: Study of the Program “Portugal Sou Eu”
The brand has an identifying function since it allows to differentiate the products and/or services existing in the market, through a name, term, sign, and symbol, or a combination of all these elements. The i...
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Chapter and Conference Paper
An Approach on Place Attachment, Involvement and Behavioural Intentions in Iberian Marketing Contexts: The Case of Galicia-North Portugal Euroregion: An Abstract
This study aims at gaining a deeper understanding of customer profiling and behaviour in Iberian marketing and cross-border tourism destinations, in specific the case of Galicia-North of Portugal Euroregion. T...
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Chapter
Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)
Social marketing is based on the adaptation of the contemporary commercial marketing theory and practice as a means of guiding and aiding social change campaigns. In this context, animals are abandoned and mis...
