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    Chapter and Conference Paper

    Graphic Design for Computer Graphics

    Because computer graphics systems are capable of sophisicated displays of typography, symbols, color, spatial organization, and temporal sequencing, it is appropriate to seek principles for designing effective...

    Aaron Marcus in Computer Graphics (1983)

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    Chapter

    CAD/CAM from the Graphic Design Perspective

    CAD/CAM Systems have evolved elaborate human-computer interfaces in order to facilitate the creation of highly detailed and specialized schematic diagrams and texts. Although these systems have powerful capaci...

    Aaron Marcus in Advances in Engineering Data Handling (1984)

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    Chapter

    Computer Graphics from the Graphic Design Perspective

    Programmers and managers of all kinds of workstations in CAD/CAM, engineering, office automation, computer-aided instruction, and programming environments can benefit from the principles of effective, systemat...

    Aaron Marcus in Advances in CAD/CAM Workstations (1986)

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    Chapter

    A Development Process for Advanced User Interfaces of Wireless Mobile Devices

    This chapter describes a process for develo** user interfaces for advanced mobile wireless devices, based on research, contextual analysis, and prototy**. The process is based on research conducted by Aaro...

    Aaron Marcus in Designing Software for the Mobile Context (2004)

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    Chapter and Conference Paper

    A Practical Set of Culture Dimensions for Global User-Interface Development

    User-interface design is influenced by cultural differences. Cultures around the world have different patterns of social behavior and interaction that have led anthropologists and scientists of communication t...

    Aaron Marcus, Valentina-Johanna Baumgartner in Computer Human Interaction (2004)

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    Chapter and Conference Paper

    Cross-Cultural User-Experience Design

    Designers of information visualization and user interfaces must take account of culture in the design of metaphors, mental models, navigation, interaction, and appearance. Culture models define dimensions of d...

    Aaron Marcus in Diagrammatic Representation and Inference (2006)

  7. Chapter and Conference Paper

    m-YouTube Mobile UI: Video Selection Based on Social Influence

    The ease-of-use of Web-based video-publishing services provided by applications like YouTube has encouraged a new means of asynchronous communication, in which users can post videos not only to make them publi...

    Aaron Marcus, Angel Perez in Human-Computer Interaction. HCI Intelligen… (2007)

  8. Chapter and Conference Paper

    User Validation of Cultural Dimensions of a Website Design

    The majority of Websites are constructed with a single homogenous user in mind, or a limited number of user profiles, usually from one country or culture. In order to accommodate the international growth of th...

    Aaron Marcus, Chava Alexander in Usability and Internationalization. Global… (2007)

  9. Chapter and Conference Paper

    m-LoCoS UI: A Universal Visible Language for Global Mobile Communication

    The LoCoS universal visible language developed by the graphic/sign designer Yukio Ota in Japan in 1964 may serve as a usable, useful, and appealing basis for a mobile phone applications that can provide capabi...

    Aaron Marcus in Human-Computer Interaction. HCI Intelligen… (2007)

  10. Chapter and Conference Paper

    Cross-Cultural Analysis of Social Network Services in Japan, Korea, and the USA

    The techniques of cross-cultural analysis of Websites based on culture models are used to examine user-interface components (the metaphors, mental models, navigation, interaction, and appearance) of social net...

    Aaron Marcus, Niranjan Krishnamurthi in Internationalization, Design and Global Development (2009)

  11. Chapter and Conference Paper

    User-Experience Development

    Developers worldwide wish to understand user-experience development (UXD). UXD comprises activities in user-centered design of user experience, specifically user-interface development (metaphors, mental models...

    Aaron Marcus in Human Centered Design (2009)

  12. Chapter and Conference Paper

    The Impact of Culture on the Design of Arabic Websites

    This paper discusses issues regarding the influence of culture on Arabic Websites. Arabic Websites from three countries serve as an initial sample for this study. Do the Websites of Arabian countries reflect t...

    Aaron Marcus, Sundus Hamoodi in Internationalization, Design and Global Development (2009)

  13. Chapter and Conference Paper

    Validating a Standardized Usability/User-Experience Maturity Model: A Progress Report

    The authors report on ongoing work in develo** a usability/user-experience maturity model, in particular, the results of a workshop about this subject held at the Usability Professionals Association 2009 nat...

    Aaron Marcus, Richard Gunther, Randy Sieffert in Human Centered Design (2009)

  14. Chapter and Conference Paper

    A Survey of User-Experience Development at Enterprise Software Companies

    Developers worldwide wish to understand what major companies are doing in user-experience development (UXD). UXD comprises activities in user-centered design of user experience, specifically user-interface dev...

    Aaron Marcus, Jeremy Ashley, Clause Knapheide, Arnie Lund in Human Centered Design (2009)

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    Book

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    Chapter

    Mobile TV: Customizing Content and Experience

    This book showcases new mobile TV systems that require customization according to specific users’ needs in changing physical environments. These projects and studies, carried out in academia and in industry, p...

    Aaron Marcus, Anxo Cereijo-Roibas in Mobile TV: Customizing Content and Experie… (2010)

  17. No Access

    Chapter

    m-YouTube Mobile UI: Video Selection Based on Social Influence

    The ease-of-use of Web-based video-publishing services provided by applications like YouTube has encouraged a new means of asynchronous communication, in which users can post videos not only to make them publi...

    Aaron Marcus, Angel Perez in Mobile TV: Customizing Content and Experience (2010)

  18. No Access

    Chapter

    m-LoCoS UI: A Universal Visible Language for Global Mobile Communication

    The LoCoS universal visible language developed by the graphic/sign designer Yukio Ota in Japan in 1964 may serve as a usable, useful, and appealing basis for a mobile phone application that can provide capabil...

    Aaron Marcus in Mobile TV: Customizing Content and Experience (2010)

  19. No Access

    Chapter

    Conclusion (The Mobile Future)

    There are a couple of fundamental beliefs that I hold about the future of technology and media. First, I believe that, absolutely, most, if not all, media will be delivered, at least intermittently in its life...

    Aaron Marcus, Riccardo Sala in Mobile TV: Customizing Content and Experie… (2010)

  20. No Access

    Book and Conference Proceedings

    Design, User Experience, and Usability. Theory, Methods, Tools and Practice

    First International Conference, DUXU 2011, Held as Part of HCI International 2011, Orlando, FL, USA, July 9-14, 2011, Proceedings, Part I

    Aaron Marcus in Lecture Notes in Computer Science (2011)

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