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  1. Chapter and Conference Paper

    Effectiveness of Banner Ads: An Eye Tracking and Facial Expression Analysis

    The present paper explores how attention and emotions influence the effectiveness of banner ads. Participants performed a goal-oriented search on a website which had banner ads displaying indulgent food produ...

    Thanh-An Nguyen, Constantinos K. Coursaris… in HCI in Business, Government and Organizati… (2020)

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