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Effects of Price/Quantity Presentation Order and Timing on Consumer Value Judgements

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    The Effect of Information Organization and Decision Process on Decision Speed and Accuracy in a Purchase Task Context

    Little research have explored purchase as a task. What is the decision process of the employee when asked by the boss to purchase a printer for the office? In a purchase task scenario, the onus is on the retai...

    Shih-Lun Tseng, Shuya Lu in Celebrating America’s Pastimes: Baseball, … (2016)

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