Skip to main content

3 Result(s)

within Conference Paper Remove this filter Shubham Gupta Remove this filter Data Structures and Information Theory Remove this filter

and

  1. No Access

    Chapter and Conference Paper

    A Study on Various Database Models: Relational, Graph, and Hybrid Databases

    Relational database is a popular database for storing various types of information. But due to the ever-increasing growth of data, it becomes hard to maintain and process the database. So, the graph model is ...

    Shubham Gupta, Sovan Pal… in Proceedings of International Ethical Hacki… (2020)

  2. No Access

    Chapter and Conference Paper

    Optimizing Creative Allocations in Digital Marketing

    Establishing the best strategy to optimize and test digital advertising campaigns is essential to the success of every marketing campaign. One common “test-and-learn” approach is creative optimization through ...

    Shubham Gupta, Anshuman Gupta, Parth Savjani… in Advances in Computing and Data Sciences (2020)

  3. No Access

    Chapter and Conference Paper

    Digital Marketing Effectiveness Using Incrementality

    Digital marketing is one of the fastest-growing advertising channels and crossed the $330 billion mark in 2019. With exponentially increasing budgets, measuring the impact of marketing investments and driving ...

    Shubham Gupta, Sneha Chokshi in Advances in Computing and Data Sciences (2020)