Skip to main content

and
  1. No Access

    Chapter and Conference Paper

    Block-Privacy: Privacy Preserving Smart Healthcare Framework: Leveraging Blockchain and Functional Encryption

    Early adoption of Internet of Medical Things (IoMT) are enhancing the healthcare sector in all directions. Though the advances are adding advantages to the existing systems, the security and privacy of medical...

    Bhaskara Santhosh Egala, Ashok Kumar Pradhan in Internet of Things. Advances in Informatio… (2024)

  2. No Access

    Chapter and Conference Paper

    A Blockchain-Based Solution for Electronic Medical Records System in Healthcare

    Healthcare has come out as an emerging field for technologies like IoTs, cloud computing, big data, etc. lately. However, kee** the healthcare records secure and private is still a big issue. Due to this, it...

    Shubham Sharma, Sakshi Kaushal in Advanced Informatics for Computing Research (2022)

  3. No Access

    Chapter and Conference Paper

    SAFE: Secure and Fast Key Establishment for Resource Constrained Devices in Device to Device Communications

    Device to Device Communications allows devices within certain proximity limits to communicate directly with or without cellular network infrastructure. This leads to faster data exchange and low latency delays...

    Mahanya Kochhar, Narendra S. Chaudhari in Machine Learning, Image Processing, Networ… (2022)

  4. No Access

    Chapter and Conference Paper

    Optimizing Creative Allocations in Digital Marketing

    Establishing the best strategy to optimize and test digital advertising campaigns is essential to the success of every marketing campaign. One common “test-and-learn” approach is creative optimization through ...

    Shubham Gupta, Anshuman Gupta, Parth Savjani in Advances in Computing and Data Sciences (2020)

  5. No Access

    Chapter and Conference Paper

    Digital Marketing Effectiveness Using Incrementality

    Digital marketing is one of the fastest-growing advertising channels and crossed the $330 billion mark in 2019. With exponentially increasing budgets, measuring the impact of marketing investments and driving ...

    Shubham Gupta, Sneha Chokshi in Advances in Computing and Data Sciences (2020)