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Chapter and Conference Paper
Study on the Determinants of Financing Structure: Based on the Differences of Ultimate Controlling Rights
Although there are many studies of financing structure, there was no unanimous result that it’s affected by which factors. Most domestic studies ignored an important factor—corporate controlling rights, and of...
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Chapter and Conference Paper
Study on Customer Value Driving Model of Network Marketing Environment
The research status of customer value in both foreign and domestic literatures is summarized, and the existing research deficiencies are pointed out. Combining the characteristics of network marketing, the cus...