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Cybersicherheit für die Industrie 4.0 – Aktuelle Herausforderungen
Die Abwehr von Cyberangriffen ist eine essenzielle Voraussetzung für die Robustheit und Resilienz von IT-gestützten Systemen. Beschränkten sich...
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Dynamics of Collaborative Innovation
How can companies innovate faster than the world changes? Open organizations build collaborative advantage by involving customers much earlier in the...
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Customer Service Opportunities and Challenges in a Post-Pandemic World
Pandemics such as Covid-19 substantially impact various aspects of individuals' lives, spanning economics, health, well-beings and their...
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Trending Seaweed: Future Opportunities in Retail?
In this chapter, we analyze a number of challenges concerning the possibilities of seaweed reaching a larger Swedish retail market. Consumers seem to...
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Vegan Consumption: Insights into the Consumer-driven Emergence of the Vegan Market
Veganism represents an all-encompassing lifestyle movement that impacts the consumer’s ongoing decision-making. Through caring for both the wellbeing...
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Nature of Evil and Spiritual Intelligence
Evil affects human beings and society at large. From ancient times onward, philosophers, theologians, and leaders in the East and West have been...
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Reprint: Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods
This paper presents evidence that international animosity and consumer ethnocentrism are distinct constructs that play different roles depending on...
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Sharing Economy: International Marketing Strategies—A Commentary
Eckhardt et al. (2019) discussed how the sharing economy presents an opportunity to the marketing discipline to ask new questions and develop new...
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Reprint: Trust and Performance in Cross-Border Marketing Partnerships—A Behavioral Approach
Existing research on international partnerships focuses primarily on the ex ante structuring of interorganizational relationships. This study departs...
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Trust in International Marketing Relationships: A Retrospective
We write this retrospective piece on our article, “Trust and Performance in Cross-Border Marketing Relationships: A Behavioral Approach,” (Aulakh et...
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A Path Forward for Research on Born Global Firms
By the 1980s, many young companies began to undertake early and rapid internationalization, due in part to factors related to globalization and...
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How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Ahead
We are honored that our paper “How perceived brand globalness creates brand value” (Steenkamp et al. 2003) has been selected for inclusion in this...
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Conceptualizing Scholar-Activism Through Scholar-Activist Accounts
This chapter delves into one of the ways in which scholars strive to make their work matter, namely, through the practice of scholar-activism. It...
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Proximity and Inequality in Academia
When mattering is defined as being able to disseminate ideas on a global scale, not all universities and researchers matter equally. Along with many...
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Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands’ Marketing?
Nowadays, the Metaverse is one the most discussed concepts as it could offer excellent opportunities to companies. Although the fully immersive and...
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Nudging Physical Distance During COVID-19: Short-Term and Long-Term Wear-Out Effects of Nudges in a Retail Setting
During the COVID-19 pandemic, customers had to adopt new behavior patterns. Kee** distance from others is a key measure and difficult to achieve in...
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Responses to AI and Human Recommendations in a Joint-Consumption Context
Companies are getting an exponentially increasing number of data points regarding consumer preferences and are using that data to make...
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Dependent Variables Under the Microscope: A New Method to Decompose and Comparatively Analyze Dependent Variables
Despite both regression analysis and structural equation modeling are prominent methods in many research areas, there is little research on methods...
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Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret
We study the optimal markdown pricing of seasonal products like apparel, in the presence of customer anticipated regret. Building on previous...