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Reprint: Us Versus Them, or Us Versus Everyone? Delineating Consumer Aversion to Foreign Goods
This paper presents evidence that international animosity and consumer ethnocentrism are distinct constructs that play different roles depending on...
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Sharing Economy: International Marketing Strategies—A Commentary
Eckhardt et al. (2019) discussed how the sharing economy presents an opportunity to the marketing discipline to ask new questions and develop new...
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A Path Forward for Research on Born Global Firms
By the 1980s, many young companies began to undertake early and rapid internationalization, due in part to factors related to globalization and...
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Reprint: Trust and Performance in Cross-Border Marketing Partnerships—A Behavioral Approach
Existing research on international partnerships focuses primarily on the ex ante structuring of interorganizational relationships. This study departs...
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Trust in International Marketing Relationships: A Retrospective
We write this retrospective piece on our article, “Trust and Performance in Cross-Border Marketing Relationships: A Behavioral Approach,” (Aulakh et...
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How Perceived Brand Globalness Creates Brand Value: Looking Back, Looking Ahead
We are honored that our paper “How perceived brand globalness creates brand value” (Steenkamp et al. 2003) has been selected for inclusion in this...
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Can Future Shop** Experiences Be Present in the Past? The Case of a Local High Street
This chapter is a contemplation on the future experiences of local high streets based on analysing the past and present of one such local street,...
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Employee-to-Customer Improvisation: A Value Creation Strategy for Navigating the Contemporary Consumption Experience
The potential contribution that employees can make to retail firms is changing as retailing is increasingly embracing online and digital...
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Contemporary Consumption of Brand Activism
When it is well-executed, evidence suggests that brand activism can create beneficial outcomes for a brand: However, effects on both the cause and...
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Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward
In today’s society, consumers expect products to be provided in packages. Nevertheless, this never used to be the case, and it is being argued that...
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(When) Is it Worth Investing in the Personal Service Encounter?
Many retail chains believe that the personal service encounter is the solution to declining sales figures. Via a large-scale study of Swedish fashion...
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Trending Seaweed: Future Opportunities in Retail?
In this chapter, we analyze a number of challenges concerning the possibilities of seaweed reaching a larger Swedish retail market. Consumers seem to...
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Vegan Consumption: Insights into the Consumer-driven Emergence of the Vegan Market
Veganism represents an all-encompassing lifestyle movement that impacts the consumer’s ongoing decision-making. Through caring for both the wellbeing...
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The Challenge of Overproduction and Overconsumption
A challenge facing our future society is how to address the excess volumes being produced and consumed, as our current lifestyles are threatening...
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Grocery Retailers’ Approaches to Discussion on the Food Waste Issue on Social Media
Positioned at the interface between production and consumption, grocery retailers play a pivotal role in sha** the future of food waste. In...
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Timeless Tricks
What does it take to make a customer return? René van Pelt and Ida de Wit Sandström are retail workers in the specialist jewellery...
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The Intersection of Sustainability and Technology in the Context of the Digital Marketplace
In this chapter, we look at individuals’ sharing practices and focus on their experiences concerning food waste and thrifting online via social...
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Friend or Foe? How Buy-Now-Pay-Later Is Seeking to Change Traditional Consumer-Retailer Relationships in the UK
The provision of ‘buy-now-pay-later’ (BNPL) is changing relationships between consumers, credit providers, and retailers. This chapter develops a...
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Emotion-Driven Innovation: The Process
This chapter presents the final version of Emotion-Driven Innovation, defined as “a methodology aimed to envision emotion-focused new product ideas”...