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Embracing Stigma? Finding Workplace Dignity in Dirty Work

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    Gamification Design for Increasing Customer Purchase Intention in a Mobile Marketing Campaign App

    Mobile apps have been developed for marketing purposes and for creating new opportunities for firms to communicate with and satisfy their target audience. However, numerous mobile apps are added daily to the G...

    Don Ming-Hui Wen, Dick Jen-Wei Chang, Ying-Tzu Lin, Che-Wei Liang… in HCI in Business (2014)

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