15 Result(s)
within
Chapter
Takumi Kato
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Chapter and Conference Paper
Characteristics of Word-of-Mouth (WOM) by the Interaction Between Feedback Willingness and Incentivized WOM Willingness
When designing products/services based on the knowledge obtained by analyzing word-of-mouth (WOM), it is important to remove excessive assertions, both positive and negative. Strong emotions such as affection ...
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Chapter and Conference Paper
Two Sides of a Pale Colour: Difference in Attractiveness of a Colour and Product Design Colour for Consumers
Colour types differ slightly depending on the manufacturer even when the same colour type is applied in a product design. However, the colour effects on consumer behaviour have been centred on hue units. There...
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Chapter and Conference Paper
Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM
Although there is considerable literature on the motives for posting word of mouth (WOM), little is known about the characteristics of WOM generated by posters’ motives and circumstances. This study clarifies ...
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Chapter and Conference Paper
Impact of Offline and Online Lecture Formats on Student Satisfaction with the University
The COVID-19 pandemic is driving digitization at an unprecedented rate, making online lectures the standard format of lecture delivery within universities around the world. Many studies have investigated the e...
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Chapter and Conference Paper
Descending Beats Ascending: Effects of Order on the Likert Scale on Consumer Ratings
In marketing surveys, the question order bias and response order bias are known from the viewpoint of order, while the response scale bias and central tendency bias are known from the viewpoint of the Likert s...
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Chapter and Conference Paper
Should the Colors Used in the Popular Products and Promotional Products Be Integrated?
In the automotive industry, marketers often use color to promote a product that looks most attractive. In many cases, chromatic colors such as red and blue are adopted. However, there is a divergence from actu...
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Chapter and Conference Paper
Effects of the Olympics on Citizens’ Interest in Foreign Cultures: Evidence from the Tokyo 2020 Games
Governments worldwide are competing to internationalize their cities. During the 2020 Tokyo Olympics and Paralympics, Japan promoted not only the construction of stadiums but also multilingual support of city ...
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Chapter and Conference Paper
Negative Sentiments Make Review Sentences Longer: Evidence from Japanese Hotel Review Sites
Existing research on the psychology of the posters of customer reviews has mainly focused on their motivation for posting. However, there is little discussion about understanding the feelings of contributors b...
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Chapter and Conference Paper
Impact of Purchasing Experience on Brand Loyalty Comparing Third Party and Brand Electronic Commerce Site
As demonstrated by Nike and LVMH, some companies are withdrawing from third-party electronic commerce (EC) sites, amid concerns that these sites may cause the long-term decline of the quality of brand experien...
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Chapter and Conference Paper
Does Concept Recall in Brand Image Show High Loyalty? An Experimental Study on the Apple MacBook
With technological advancements, product functionality and durability often exceed the standard that consumers require, and there is little difference between brands. This implies that competitiveness between ...
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Chapter and Conference Paper
An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson
Brand loyalty factors are generally explained by product/service features like design and usability. However, consumers may be attracted to superficial functionality and design, but easily switch brands when a...
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Chapter and Conference Paper
Brand Concept Rather Than Brand Image?: Consumer-Oriented Evaluation Items that Should Be Managed as Factors of Brand Loyalty
The brand concept is the starting point of value creation and represents the essence of a product. However, research on loyalty factors has dealt with specific product features, such as performance and design,...
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Chapter and Conference Paper
Verification of the Compromise Effect’s Suitability Based on Product Features of Automobiles
Compromise effect is a typical marketing measure that induces consumer cognitive bias. When choices are presented in three grades, consumers tend to choose the middle grade. However, in existing research, ther...
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Chapter and Conference Paper
Evaluation of Factors Contributing to the Repurchase Intention of the Automobile Industry Using Sparse Modeling
The best competitive advantage for a company is building long-term relationships with highly satisfied customers, by understanding the factors that contribute to their repurchase intentions. Since large amount...
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Chapter and Conference Paper
Should e-Learning Providers Encourage Users to Set a Target Score?
The need for e-learning continues to increase due to technological innovation and social changes. As service providers, it is extremely important to understand the factors that increase user satisfaction and c...
