![Loading...](https://link.springer.com/static/c4a417b97a76cc2980e3c25e2271af3129e08bbe/images/pdf-preview/spacer.gif)
-
Chapter
Impact of Sustainability Disclosure on Investment Decision-Making: Evidence from Emerging Economies
Sustainability has become a crucial consideration for businesses, with companies implementing various initiatives to foster sustainable practices. Investors are increasingly focusing on a company's environment...
-
Chapter
The Impact of Artificial Intelligence on Talent Acquisition Strategies in Jordanian Technology Startups
This research explores the nuanced impact of Artificial Intelligence (AI) on talent acquisition strategies within Jordanian technology startups. Primary data relevant to the research was collected using a quan...
-
Chapter
The Impact of Implementing Disruptive Technology on Organizational Change: A Field Study in Private Universities in Jordan
This study aimed to investigate the impact of disruptive technology implementation on organizational change. The quantitative method was adopted for this study, and the questionnaire was used to collect data f...
-
Chapter
The Impact of Influencer Marketing on Brand Perception: A Study of Jordanian Customers Influenced on Social Media Platforms
This research explores the dynamic landscape of influencer marketing and its impact on the brand perception of Jordanian customers influenced on social media platforms. In the context of Jordan's rich cultural...
-
Chapter
The Impact of Relationship Marketing on the Customer Loyalty
This study aims to test the impact of relationship marketing on achieving loyalty among retailers. Therefore, it was focused on retailers of cloths industry in Jordan. Data were primarily collected through sel...
-
Chapter
Impact of Viral Marketing on Customer Purchasing Intention of Fashion Industry in Jordan
Viral marketing has emerged as a pivotal strategy in the contemporary business landscape, with a multitude of enterprises harnessing its power to maintain a competitive edge. This is particularly pertinent due...
-
Chapter
Industry 4.0 Era: The Role of Robotic Process Automation in Internal Auditing Quality of Banking Sector in Jordan
In the era of Industry 4.0, organizations are making unremitting efforts to explore new technologies that enhance the effectiveness and efficiency of their internal processes, including improving audit quality...
-
Chapter
Mobile Payment and Digital Financial Inclusion: A Study in Jordanian Banking Sector Using Unified Theory of Acceptance and Use of Technology
In recent times, the concept of financial inclusion within the digital landscape has garnered significant attention, especially in develo** economies. This surge in interest is closely aligned with the incre...
-
Chapter
The Impact of Big Data Analytics Capabilities on Decision Making at the Telecommunications Sector in Jordan
The current research aims to investigate the impact of big data analytics capabilities on decision making at the telecommunications sector in Jordan. The field of study consists of three existing Jordanian tel...