34 Result(s)
within
English
Business and Management
Management
Mats Lindgren
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Chapter
Kairos Future
In the turbulent world of the mobile marketplace it is impossible to predict in detail exactly what is going to happen in the future. What is possible, however, is to identify broad outlines and thus create a ...
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The Topography of Mobility, Information and the Market
Movement, information handling and commerce are three activities integral to any kind of process in human society. Every epoch is marked according to the manner in which these three key areas are interrelating...
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Technology, Institutions, People and the Economy
We have now seen that the mobile marketplace is emerging in a context where incremental and slow social change, combined with the odd giant leap, are resha** society and individuals. In many senses the mobil...
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The Institutions
Social, economic and legal incentives and vehicles for new technology play a major part in its eventual breakthrough. A lack of appropriate rules or vehicles can significantly inhibit technical development and...
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The Economy
What is technically possible and required by humans is not always economically realizable. In this chapter we are going to look at the economic prospects for the mobile marketplace, as far ahead as we can see....
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What is the Mobile Marketplace All About – Really?
If one takes a long-term historical perspective, there are compelling reasons for seeing the mobile marketplace as the next step of a developmental process that has been underway for many hundreds of years – a...
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The Individual as a Mobile Creature
The individual is a social creature, then, but also a mobile one. Our mobility does not only relate to our physical bodies. We are also mentally mobile and are adept at migrating between various mental states,...
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The Players in the Mobile Marketplace
Along line of different players are currently jockeying for position in every conceivable area in the mobile marketplace – from infrastructure companies, content suppliers, packagers and consumers. The picture...
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Four Scenarios for a Mobile Tomorrow
What are the main uncertainties in terms of the development of the mobile marketplace over the next five to seven years? In the final analysis, as we see it, it is all a matter of human behavior. How we start ...
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Technology
Let us define technological prerequisites as the sum of existing technology combined with people’s access to that technology. In this way, people are seen as active constituents in the whole technology equation.
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The Individual
The speed at which we live life is definitely increasing. At the same time, we no longer have to bake our own bread, wash our clothes by hand or slaughter the pig. One of Microsoft’s advertisements says, “Do t...
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The New Marketing Logic
Whenever people, technology, institutional conditions, economics or business logic change, this has implications for marketing and the media. Marketing and the media play no less of a central role in the mobil...
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The Mobile Marketplace in 2007 – A Future Free of Surprises
One of the important questions when we come to think about the mobile marketplace and people in general is this: can anything in the future be free of surprises? The obvious answer would seem to be negative. N...
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Introduction
We chose to call this book Scenario Planning: The Link Between Future and Strategy because scenario planning is what we do as human beings all the time. The healthy brain is constantly writing scenarios, interpre...
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Why Is Scenario Planning Needed? Some Reasons from the Field of Strategy Research
For almost two decades we have worked with clients on strategy and strategic change. Numerous clients and participants in seminars and workshops have raised the question that caught our attention: ‘How do you ...
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The Principles of Strategic Thinking
Scenario thinking is by nature strategic, in the sense that it deals with the big picture. Therefore all that has been said earlier about the principles behind scenario thinking is applicable also to strategic...
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Scenario Planning: An Introductory Overview
What is a scenario? Are all descriptions of the future scenarios? And what can scenarios be used for?
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The Principles of Scenario Thinking
In the previous chapters we have introduced the arguments for scenario planning, given a brief background and introduction, and provided an in-depth description of scenario planning in practice. In Chapters 4 ...
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Scenario Planning in Practice
In the previous chapters we have given an overview of what scenario planning is all about, why it is needed and the principles of scenario and strategic thinking. Now it is time to show how to make use of scen...
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Chapter
Introduction
We chose to call this book Scenario Planning: The Link Between Future and Strategy because scenario planning is what we do as human beings all the time. The healthy brain is constantly writing scenarios, interpre...
