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  1. Chapter and Conference Paper

    Value Creation within a Service Dominant Logic for Marketing

    In line with other authors we believe that marketing is currently in a process of a profound paradigm shift. A lively discussion about a Service Dominant Logic (SDL) for Marketing has been launched by an artic...

    Sabine Moeller, Martin Fassnacht in Revolution in Marketing: Market Driving Changes (2015)

    Download PDF (68 KB)