Skip to main content

3 Result(s)

within Chapter Remove this filter Manit Mishra Remove this filter English Remove this filter Business Strategy/Leadership Remove this filter Business and Management, general Remove this filter

and

  1. No Access

    Chapter

    The Role of Digital Citizenship Behavior on Digital Marketing and Consumer Buying Behavior

    The advent of internet and advancement of digital technology has paved the way for digital marketing. It has shifted the traditional marketing to digital marketing. Digital marketing has a wider scope as it is...

    Subhasish Das, Manit Mishra in Managing Disruptions in Business (2022)

  2. No Access

    Chapter

    Insights: Indian Adolescents’ Social Media Usage and Life Satisfaction

    Online social presence has become a necessity for social interaction. Resulting lack of face-to-face communication has diminished self-consciousness and enhanced online friendship behavior. Attractive features...

    Snigdha Mohapatra, Manit Mishra in Managing Disruptions in Business (2022)

  3. No Access

    Chapter

    Social Media Usage Behavior in Job Search: Implications for Corporate Image and Employer Branding

    Social media has become a logical platform for companies to attract potential employees. Accordingly, social media use in employer branding has gained strategic importance. For companies, the social media beha...

    N. V. Subbarao, Bindu Chhabra, Manit Mishra in Managing Disruptions in Business (2022)