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Chapter
Managing Values: Analyzing Corporate Social Responsibility in Media Companies from a Structuration Theory Perspective
Up to now the research in the field of corporate social responsibility in media companies was strongly focused on the analysis of the communication about CSR-activities by media companies themselves or remaine...
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Chapter
Value-Oriented Media Management: What, Why, and What for? An Introduction to This Volume
This chapter gives an introduction to the topic of value-oriented media management and introduces the contributions to this book.
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Chapter
German Media Managers: A Survey on Their Origins, Careers, and Value Orientation
Media management changed in Germany throughout the last years: There are no longer the great publishers but rather media managers who manage a media company as any commercial organization. This change has brou...