1 Result(s)

Chapter and Conference Paper

The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal-Completion Behavior: An Abstract

Goal pursuit represents an important psychological mechanism under loyalty programs (Bagchi and Li 2010; Fishbach and Dhar 2005; Lee and Ariely 2006). Although academic research on loyalty programs has examine...

Junzhou Zhang, Yu** Liu-Thompkins in Marketing Opportunities and Challenges in … (2020)