Page
%P
-
Chapter and Conference Paper
Types of Mobile Retail Consumers’ Shop** Behaviors from the Perspective of Time
The aim of this research is to explore consumers’ shop** behavior on mobile apps and to mine different types of consumers. We have selected the mobile Taobao app as our research target and designed two simul...
-
Chapter and Conference Paper
Effects of the User-Need State for Online Shop**: Analyzing Search Patterns
With the fast growth of e-commerce and the emerging trend of “New Retail”—that is, online and offline integration—the important research issues are how to know the best ways to collect and analyze users’ searc...