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    Chapter and Conference Paper

    Optimizing Creative Allocations in Digital Marketing

    Establishing the best strategy to optimize and test digital advertising campaigns is essential to the success of every marketing campaign. One common “test-and-learn” approach is creative optimization through ...

    Shubham Gupta, Anshuman Gupta, Parth Savjani… in Advances in Computing and Data Sciences (2020)

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    Chapter and Conference Paper

    Digital Marketing Effectiveness Using Incrementality

    Digital marketing is one of the fastest-growing advertising channels and crossed the $330 billion mark in 2019. With exponentially increasing budgets, measuring the impact of marketing investments and driving ...

    Shubham Gupta, Sneha Chokshi in Advances in Computing and Data Sciences (2020)

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    Chapter and Conference Paper

    A Blockchain-Based Solution for Electronic Medical Records System in Healthcare

    Healthcare has come out as an emerging field for technologies like IoTs, cloud computing, big data, etc. lately. However, kee** the healthcare records secure and private is still a big issue. Due to this, it...

    Shubham Sharma, Sakshi Kaushal… in Advanced Informatics for Computing Research (2022)