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    Chapter and Conference Paper

    An Applied, Combined View of Impulse Shop**

    Impulse shop** has been studied and reported on for at least 75 years in the academic press. Yet, there is still no clear or agreed-upon theory for why it occurs or among whom. In this study, a large number ...

    Don E. Schultz, Martin P. Block… in Marketing at the Confluence between Entert… (2017)

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    Chapter and Conference Paper

    Beyond Negative Liberties: The Role of the Brand as Value Facilitator

    Brands are being increasingly recognized as one of the most valuable assets of a company (Simon and Sullivan 1993; Madden et al. 2006; Merz et al. 2009). As such appreciating their value represents a vital pri...

    Silvia Biraghi, Rossella C. Gambetti… in Rediscovering the Essentiality of Marketing (2016)