13 Result(s)

Chapter and Conference Paper

The Role of Emotions in Sales Promotions: Influences of Anxiety and Sadness on Product Evaluations: An Abstract

Consumers are being bombarded by sales promotions aimed at persuading them to purchase and purchase now. Since promotions are costly, marketers aim to design effective and persuasive promotional tools. Promoti...

Berna Basar in From Micro to Macro: Dealing with Uncertainties in the Global Marketplace (2022)

Chapter and Conference Paper

Correction to: Assessing Video Ad Performance Through Observation of Facial Expressions: An Abstract

Alexandre Tellier, Sandrine Prom Tep… in From Micro to Macro: Dealing with Uncertai… (2022)

Chapter and Conference Paper

The Joint Impact of Goal Type and Goal Completion Magnitude on Consumer’ Post-Goal-Completion Behavior: An Abstract

Goal pursuit represents an important psychological mechanism under loyalty programs (Bagchi and Li 2010; Fishbach and Dhar 2005; Lee and Ariely 2006). Although academic research on loyalty programs has examine...

Junzhou Zhang, Yu** Liu-Thompkins in Marketing Opportunities and Challenges in … (2020)

Chapter and Conference Paper

Consumers’ Quality Perception of Food Shape Abnormality: Effects on Customer Perceived Value and Consumer Behavior: An Abstract

The issue of food waste has received increasing public and research attention in recent years. Food waste refers to food items ready for human consumption but not consumed. In contrast to food loss, which occu...

Klaus-Peter Wiedmann, Levke Albertsen… in Marketing Opportunities and Challenges in … (2020)

Chapter and Conference Paper

Special Session: Looking for a New Research Partner: Find your Perfect “Researcher Match”: An Abstract

After completing a doctoral program, many researchers find that they need to find new research collaborators. Their former professors will have new students to mentor, and at small institutions, they may not f...

Janna Parker, Hyunju Shin in Marketing Opportunities and Challenges in … (2020)

Chapter and Conference Paper

Online Versus Face-to-Face: How Customer-to-Customer Interactions Impact Customer Experience Behaviors: An Abstract

Service dominant logic (SDL; e.g., Vargo and Lusch 2004, 2008) and customer engagement research (e.g., Hollebeek et al. 2016) over the past two decades have led to an increased focus on the customer experience...

Hulda G. Black, Matt Lastner in Marketing Opportunities and Challenges in … (2020)

Chapter and Conference Paper

Price Priming Effects in Online Display Ads: An Abstract

Although some studies (e.g., Drèze and Hussherr 2003; Yoo 2008) reveal that online ads can affect consumers even when they are trying to avoid them, there are no guidelines about communicating price informatio...

Hamid Shaker, Sylvain Sénécal, Sihem Taboubi… in Marketing Opportunities and Challenges in … (2020)

Chapter and Conference Paper

Residents’ Support for Sustainable Tourism Development: The Mediating Role of Life Satisfaction: An Abstract

This study aimed to investigate whether residents’ perceptions affected their life satisfaction and support towards sustainable tourism development in three small islands in Central Vietnam. Besides, this stud...

Lanlung Chiang, Thi Le Huyen Nguyen in Marketing Opportunities and Challenges in … (2020)

Chapter and Conference Paper

The Impact of Sonic Logos on Brand Perceptions: An Abstract

Sonic logos have been around since the original NBC chimes, which was the first sound to receive an audio trademark. Even now, Sonic Logos are utilized as a strategic branding element across a variety of mediu...

Shawn P. Scott, Daniel Sheinin… in Marketing Opportunities and Challenges in … (2020)

Chapter and Conference Paper

Hate is Such a Strong Word… Or is it? An Abstract

Emotions play an important role in consumer-brand relationships. Previous studies on consumer–brand relationships provide significant insights into strong and positive ones; nonetheless, there are also relatio...

Aslı Kuşçu in Enlightened Marketing in Challenging Times (2020)

Chapter and Conference Paper

An Investigation of the Effect of Retargeting on Willingness-to-Pay in Online Environments: An Abstract

Thanks to the Internet and its affordable retargeting tools, nowadays marketers have an unprecedented ability to target consumers using their previous browsing history to display them their ads (Goldfarb 2014;...

Hamid Shaker, Sylvain Sénécal in Marketing Opportunities and Challenges in … (2020)

Chapter and Conference Paper

What would we Hear if we Really Listened? Using I-poems in Qualitative Marketing Research: An Abstract

Qualitative methods of analysis are concerned with transforming and interpreting data to capture and understand the complexities of the social world (Edwards and Weller 2012). However, the question that has pr...

Julie Robson, Caroline Burr in Marketing Opportunities and Challenges in … (2020)

Chapter and Conference Paper

Erratum to: The Impact of Independence and Brand Personality on Brand Evaluations Among Biculturals

Umut Kubat in Financial Environment and Business Development (2017)