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Personalized Online Customer Experience: The Effect of Information Transparency: An Abstract

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  1. Chapter and Conference Paper

    The Role of Emotions in Sales Promotions: Influences of Anxiety and Sadness on Product Evaluations: An Abstract

    Consumers are being bombarded by sales promotions aimed at persuading them to purchase and purchase now. Since promotions are costly, marketers aim to design effective and persuasive promotional tools. Promoti...

    Berna Basar in From Micro to Macro: Dealing with Uncertainties in the Global Marketplace (2022)

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  2. Chapter and Conference Paper

    Correction to: Assessing Video Ad Performance Through Observation of Facial Expressions: An Abstract

    Alexandre Tellier, Sandrine Prom Tep… in From Micro to Macro: Dealing with Uncertai… (2022)

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