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Chapter and Conference Paper
The Role of Emotions in Sales Promotions: Influences of Anxiety and Sadness on Product Evaluations: An Abstract
Consumers are being bombarded by sales promotions aimed at persuading them to purchase and purchase now. Since promotions are costly, marketers aim to design effective and persuasive promotional tools. Promoti...
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Chapter and Conference Paper
Correction to: Assessing Video Ad Performance Through Observation of Facial Expressions: An Abstract