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Networks and Foreign Markets How Relationships Shape the SME's Internationalization Process
This edited volume explores the process by which SMEs internationalize. It discusses the importance of domestic and international networks for firms’...
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Understanding Entrepreneurship in Sub-Saharan Africa A Venture-Ship Approach
This edited volume provides a comprehensive and up-to-date understanding of the challenges and opportunities facing entrepreneurs in sub-Saharan...
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The Economic and Social Impact of the COVID-19 Pandemic Romania in a European Context
This volume examines the effects of the COVID-19 pandemic on the labor market and the business environment in the European Union (EU), with a...
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Erfolgreiche Geschäfte in der Golfregion Wie Exporteure mit dem Wandel in Saudi-Arabien und den Golfstaaten umgehen können
Dieses Buch zeigt, wie Unternehmen aus Deutschland, Österreich und der Schweiz in den arabischen Golfstaaten erfolgreich Geschäfte machen können. Die...
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Entrepreneurial Business Venturing Digitalisation Trends
In today's competitive marketplace, businesses must be entrepreneurial to succeed. This book argues that entrepreneurship allows businesses to adapt...
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Business Resilience and Market Adaptability Pandemic Effects and Strategies for Recovery
This book assesses the resilience of enterprises and their abilities to adapt to changing circumstances and new business environments in the time of...
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Transformation of Japanese Multinational Enterprises and Business The 50th Anniversary of the Japan Academy of Multinational Enterprises
The purpose of this book is to highlight how current successful Japanese multinational enterprises (MNEs) and companies have changed their business...
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Key Developments in International Marketing Influential Contributions and Future Avenues for Research
International marketing is a core disciplinary area within the broader international business field. Over the last 25 years, significant research...
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State Fragility, Business, and Economic Performance An Ethiopian Perspective
The growing number of states with weak capacity to carry out basic governance functions is leading to unacceptable levels of human suffering. Using...
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The Palgrave Handbook of Social Sustainability in Business Education
This book provides a holistic conceptualization of social sustainability, going beyond the topics of diversity, equity, and inclusion, and showcases...
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Globally-Minded Marketing A Cultural Approach to Building Iconic Brands
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates...
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China+1: De-Risking für deutsche Unternehmen Südostasiatische Länder als Standortergänzung zu China
Dieses essential gibt einen aktuellen Überblick über die Hintergründe der im Juli 2023 erstmals veröffentlichten China-Strategie der Bundesregierung...
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Emerging Multinationals from Asia and Europe In the Comparative Perspective
This is the first book that provides a comprehensive inter-regional comparison of Asian and European multinationals from large (China and Russia) and...
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International Management in Service Firms Environments, Strategies and Operations
This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented...
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Entrepreneurial Motivations Strategies, Opportunities and Decisions
Entrepreneurship depends on the decisions that people make about how to undertake that process; however, in recent years, entrepreneurship research...
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International Business and SDG 8 Exploring the Relationship between IB and Society
The Sustainable Development Goal (SDG) 8 aims to promote sustained, inclusive and sustainable economic growth, full and productive employment and...
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Sustainable International Business Smart Strategies for Business and Society
This is a unique book that adopts a global approach to studying international business. It stimulates research and rethinking among scholars and...
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Fashion Marketing in Emerging Economies Volume I Brand, Consumer and Sustainability Perspectives
Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled...
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Fashion Marketing in Emerging Economies Volume II South American, Asian and African Perspectives
This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion...
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Trust and Market Institutions in Africa Exploring the Role of Trust-Building in African Entrepreneurship
This book places special focus on the importance of trust building, particularly in economies where formal legal arrangements are lacking. Taking the...
