7 Result(s)

Raising the Corporate Umbrella

Corporate communications in the 21st century

Philip J. Kitchen, Don E. Schultz (2001)

The Rhetoric and Reality of Marketing

An International Managerial Approach

Philip J. Kitchen (2003)

Marketing Metaphors and Metamorphosis

Philip J. Kitchen (2008)

Integrated Brand Marketing and Measuring Returns

Philip J. Kitchen (2010)

The Dominant Influence of Marketing in the 21st Century

The Marketing Leviathan

Philip J. Kitchen (2013)

Integrated Communications in the Postmodern Era

Philip J. Kitchen, Ebru Uzunoğlu (2015)

Integrated Marketing Communications

A Global Brand-Driven Approach

Philip J. Kitchen, Marwa E. Tourky (2022)