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    Data mining for the online retail industry: A case study of RFM model-based customer segmentation using data mining

    Many small online retailers and new entrants to the online retail sector are keen to practice data mining and consumer-centric marketing in their businesses yet technically lack the necessary knowledge and exp...

    Daqing Chen, Sai Laing Sain, Kun Guo in Journal of Database Marketing & Customer S… (2012)

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