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From Disruption to Absorptive Capacity: The Life Cycle of Digital Marketing Innovation for Luxury Businesses
As Internet use increases and lifestyles begin to transform in various ways, consumers have become more aware of luxury hospitality, which was...
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The Customer Experience with Fashion Sale Robots: A Psycho-interpretative Framework
This chapter aims to conceptually examine how perceptions of a customer experience with service robots are formed in a fashion retail context. The...
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The Right Tool for the Right Job: Identifying Relevant Touchpoints to Achieve Seamlessness in the Fashion Sector
Fashion brands have to date largely invested in develo** offline and online touchpoints to create an Omnichannel Experience for their customers....
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Preparing Students for Successful Business Careers in a Changing Society: Good Practices from a Private High School in Romania
The current paper aims to explore various methods and strategies for preparing students for successful careers in a changing business society, with a...
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The Pension Systems Reform as a Symptom of Capitalism Financialization
The pension systems are an important object of public policy for many reasons, first of all because they concern in each country millions of retired...
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Navigating the Impact of Artificial Intelligence on International Financial Reporting Standards (IFRS)
Due to the continually evolving nature of International Financial Reporting Standards (IFRS) and the technology itself, this paper analyzes the...
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Game Theory and Its Usefulness in the Development of Innovative Strategies
Companies, as well as individuals, believe that they should be in competition with others around them and rarely consider cooperation. We constantly...
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Performance Evaluation of Green Ports via C-IFS AHP: A Case Study in Turkey
Seaports are an indispensable element of world maritime trade. All activities in the world that deal with problems such as global warming and the...
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Knowledge Vulnerabilities Scoring System and the Knowledge Economy
The paper aims to study knowledge vulnerabilities correlations with the knowledge economy, focusing on identifying knowledge vulnerabilities...
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The Lagging of HR Analytics Adoption Rate: Understanding from Individual Attitude of HR Professionals
HR functions also have become progressively data-centric, while organizations have higher expectation for HR in providing important insights to...
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Longitudinal Study of Research Interest on Sustainability Reporting: A Bibliometric Analysis
This study presents a bibliometric analysis and a debate on the ongoing interest in European directives and international initiatives on corporate...
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The Impact of Online Ratings on Upstream B2B Relationships
Among the various aspects of a firm’s digital presence, the firm’s online reviews are now a common and increasingly important source of information....
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Responses to AI and Human Recommendations in a Joint-Consumption Context
Companies are getting an exponentially increasing number of data points regarding consumer preferences and are using that data to make...
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Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret
We study the optimal markdown pricing of seasonal products like apparel, in the presence of customer anticipated regret. Building on previous...
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Dependent Variables Under the Microscope: A New Method to Decompose and Comparatively Analyze Dependent Variables
Despite both regression analysis and structural equation modeling are prominent methods in many research areas, there is little research on methods...
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Nudging Physical Distance During COVID-19: Short-Term and Long-Term Wear-Out Effects of Nudges in a Retail Setting
During the COVID-19 pandemic, customers had to adopt new behavior patterns. Kee** distance from others is a key measure and difficult to achieve in...
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“Wanna Be Like You”: Comparing Lifestyles to Grow with Latent Desires
Psycho-social environment affects cognitive dimensions and behavioral attributes of consumers, which alters the cognitive ergonomics of consumers...
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Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands’ Marketing?
Nowadays, the Metaverse is one the most discussed concepts as it could offer excellent opportunities to companies. Although the fully immersive and...
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Measuring the Impact of Social Media Boycotts on Tourist Arrivals: Evidence from the British Museum
The main objective of this study is to investigate whether social media boycotts have a negative impact on tourist arrivals. We analyzed 17,905...
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Assessing the Social Performance of Emerging Business Models of the Metaverse
This article presents a taxonomy for business models in the rapidly evolving metaverse, identifying unique patterns for innovation. Integrating two...