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Customer Innovation Bias
If there is one word that has dominated the corporate discourse in the past couple of decades, it would be ‘innovation’. It has come to encompass...
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Pitfalls to Avoid
Account management is as much about doing some things as not doing a few others. The moral and ethical question in sales has always been a standard...
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Structured Abstract: Anger, Willingness, or Clueless? Understanding Why Women Pay a Pink Tax on the Products They Consume
Recently, a phenomenon known as the pink tax has come to the forefront of the fight for women’s equity. Women often pay more than men for equivalent...
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Motivations for Shop** Channel Preferences and Purchase Intentions: The Moderating Role of Involvement (A Structured Abstract)
Although many scholars studied different aspects of online shop** versus in-store shop**, there are still questions about the effects of common...
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The Impact of Perceived Point of Sale Experience: An Abstract
The current research introduces the concept of perceived point of sale experience (the experience gained at the location in a retail store where the...
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Structured Abstract: An Integration of the Curative International Marketing Construct
2016 is the 80th anniversary of the academic field of International Marketing which, on its introduction was typical of the major paradigm shifts...
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Structured Abstract: Who Returns It and Who Keeps It? An Empirical Investigation of Contrasting Consumer Profiles
When consumers experience post-purchase dissonance (PPD), most consumers keep their product (keepers), whereas some take their product back to the...
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Consumer Responses to Spatial Distance and Social Distance in a Cause Marketing Campaign: A Structured Abstract
Individuals often think about and make decisions regarding social events that are geographically near or distant. Due to the ongoing globalization in...
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Structured Abstract: Purveyors of Pixie Dust, Being “Mickey Mouse Minded” Through Merchandise and People Management
In 1931, Roy Disney Sr. noted that “The sale of a doll to any member of a household is a daily advertisement in that household for our cartoons and...
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The Effect of Categorization Mindset on Consumers’ Social Decisions: An Extended Abstract
As every individual is part of a social system, the decisions we make may influence not only ourselves but also others. The focus of this paper is to...
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Proactive Crisis Communication When Precrisis Reputation Is Rotten? The Moderating Roles of Precrisis Reputation and Crisis Type in the Relationship Between Communication Timing and Trust and Purchase Intention: An Extended Abstract
In an organizational context, scholars suggest that successful management of an organization in crisis also largely depends on how an organization...
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Structured Abstract: Examining Consumer Reaction Toward Marketer-Provided Information About Secondhand Goods
The market for secondhand goods has increased dramatically in importance. This study seeks to understand how consumers react to marketer-provided...
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The Role of Female Sexual Self-Schema in Reactions to Non-explicit Sexual Advertising Imagery
We explore females’ reactions to a non-explicit, but still sexually themed, advertisement. Specifically, we consider the role of female sexual...
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Retailers’ Resistance Towards Radical Innovations in the Baby Nutrition Market—An Empirical Study: An Abstract
Commercial companies have to be innovative to remain competitive and to grow economically (Aaker 2007). However most of them still have to deal with...
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Discovering Magic of Mobile Technology in Business: Strategic Marketing Perspective
Mobile technology penetrated all aspects of social and business existence. Studies around mobile technology mostly address the use and adoption...
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Measuring Slice-of-Life Versus Slice-of-Death Advertising Appeals: An Abstract
The article focuses on slice of life (SOL) and slice of death (SOD), as two types of semantic differential advertising appeals. We developed and...
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Structured Abstract: Instagram Influencers and the Illusion of a Perfect Body—An Analysis Based on Bourdieu’s Theoretical Contribution
A growing number of people are interacting on the web to express and share their views and knowledge of products and brands through social networks...
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Special Doctoral Colloquium Session: Exploring the Difficulties, Issues, and Pitfalls Doctorate Students Must Conquer in Becoming a Researcher, Author, and Scholar—An Abstract
Today’s as well as future young assistant marketing professors face growing pressures to publish their research in top-tier marketing journals...
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An Extended Abstract: To Trust, or Not to Trust—That Is the Question: A Cross-Cultural Study of the Drivers and Moderators of Online Review Trustworthiness
Research suggests that 85 % of consumers refer to online consumer reviews (OCRs) to guide purchasing decisions (Anderson 2013), and OCRs play a...
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The Role of Activation and Anger in the Context of Consumer Reactions to Different Types of Erotic Advertising: An Extended Abstract
The use of erotic stimuli in advertising is a common technique in marketing communication (Dahl et al. 2009) and can be found for a wide range of...