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Chapter
Cooperation as a Basic Strategy for New Dynamics of a Cross-Border Destination: The Case of the Euroregion Galicia and Northern Portugal
Cooperation is a strategy increasingly used in the tourism sector, as it can enhance cross-border tourism, including in regions characterised by historical singularities, social and institutional relations, wh...
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Chapter and Conference Paper
Movie Tourism and Attracting New Tourists in the Post-pandemic Period: A Niche Marketing Perspective
The COVID-19 pandemic turned out to be a huge public health problem with an impact on companies and consumers at the national and international levels. Measures were implemented in Portugal in response to COVI...
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Chapter and Conference Paper
Managing Motivation (Outside) Business Contexts: Tourism and Teambuilding
Tourism is a multifaceted phenomenon and geographically complex, which moves millions of people worldwide and with a predominant contribution to the economy. The tourism is a psychological state of understandi...
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Chapter and Conference Paper
The Basic Social Process of “Re-functionalising” and Its Implications for Housing Tourism: A Niche Tourism Perspective
Tourism has been regarded by Portuguese governmental authorities as a device of economic diversification of rural areas, thus contributing to the revitalization of the most depressed regions of the country. Fo...
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Chapter and Conference Paper
Accessible Tourism: Stakeholders Perspective in the City of Braga
The present research aims to understand and to analyse the accessible tourism in the city of Braga, with a special focus on people with motor disabilities whose limitation confines them to a wheelchair. From t...
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Chapter and Conference Paper
Sports Tourism and Sports Events as a Niche Market in Oporto as a Tourism Destination
Football is experienced in a much more intense way compared to other sports, which is also why it has a relevant place in society, when compared to other sports activities. The general objective of this resear...
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Chapter and Conference Paper
Supply Diversification and Coopetition in Rural Tourism
This study addresses the theme of Rural Tourism (RT) in the “Quadrilátero do Minho”, composed of the municipalities of Barcelos, Braga, Guimarães and Vila Nova de Famalicão (Portugal).
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Chapter and Conference Paper
Differentiation and Market Loyalty: An Approach to Cultural Tourism in Northern Portugal
Considering the current dynamics of cultural touring and the growing importance of branding, the present study aims to understand the importance of cultural marketing in customer relationship management and cu...
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Chapter and Conference Paper
Experiential Marketing as Leverage for Growth of Creative Tourism: A Co-creative Process
Tourism has been playing a very important role as a factor of regional and local development, through the cultural consumption of tourists. Creative tourism emerges from a new paradigm of cultural tourism, whe...