It Takes Two to Tango

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21st Century Management
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Abstract

Out of a hundred people (in Sweden, I have to add), how many do you think would say that they have their dream job? And in which industries/sectors (Sweden again) do you think that these people work? The answers in Figure 7.1 were part of the 2010 outcome in Manpower Work Life2 — an ongoing study of the changing work life that we are performing in Sweden and Norway in cooperation with one of the most future-ambitious recruitment and workforce outsourcing firms.

This is not a corporate culture dominated by bean counters, risk-avoiding lawyers, or design committees whose negotiated compromises inevitably lead to boring products and mediocrity. It’s a culture that’s comfortable with using the words ‘passion’ and ‘excellence’ in everyday conversation.

Christine Thompson — former Apple employee — about Apple’s culture1

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© 2012 Mats Lindgren

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Lindgren, M. (2012). It Takes Two to Tango. In: 21st Century Management. Palgrave Studies in European Union Politics. Palgrave Macmillan, London. https://doi.org/10.1057/9780230343290_7

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