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Fashion as an Economic Sustainability Indicator in Tourism Destinations’ Governance Through Business Participation

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Advances in Tourism, Technology and Systems (ICOTTS 2023)

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 384))

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Abstract

In the tourism sector, the hosting of events has been playing an increasingly significant role in attracting visitors and differentiating between competing destinations. Events play an important role in a destination’s marketing strategy. There are several motivational typologies that induce the growth in the number of participants in fashion events, among them getting to know designers, brands, and new collections, as well as following the trends. Professional motivation is growing as a result of participation and collaboration in the organization of the event itself, or because they intend to get to know the work and stay updated on the strategies used by partner companies and competitors in the sector, representing the place and the moment where new trends are presented for the first time and the occasion where partnerships and commercial exchanges between production, commercialization, and consumption areas take place. The industry strategy for the involvement of all stakeholders in the organization of events associated with a large producing region will emphasize the international involvement of participants, the international competitiveness of the industry, and the tourism destination. It intends to stimulate the region in the perspective of an economically sustainable model and integrate a destination governance strategy associated with this industry. This research aims, through the application of questionnaires to participants of fashion events held in the city of Porto between the months of September 2019 and February 2020, to assess the degree of participation, motivation for participation, evaluation of the experience of participation in the event, and corresponding degree of satisfaction. The main results highlight that fashion events can add value to the city of Porto and are directly related to its image and personality as a city and its active, cultured, and cosmopolitan lifestyle.

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Author information

Authors and Affiliations

  1. School of Hospitality and Tourism of Polytechnic Institute of Porto (ESHT), CiTUR Researcher (Centre for Tourism Research, Development, and Innovation), Rua D. Sancho I, 981, 4480-876, Vila Do Conde, Portugal

    Dália Liberato, Benedita Mendes & Pedro Liberato

  2. Faculty of Business Sciences and Tourism, University of Vigo, Ourense, Spain

    Elisa Alén

Authors
  1. Dália Liberato
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  2. Benedita Mendes
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  3. Elisa Alén
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  4. Pedro Liberato
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Corresponding author

Correspondence to Dália Liberato .

Editor information

Editors and Affiliations

  1. Inst of Accounting and Admin of Porto, Polytechnic of Porto, São Mamede de Infesta, Portugal

    João Vidal Carvalho

  2. ISCAP Porto, S. Mamede de Infesta, Portugal

    António Abreu

  3. School of Hospitality and Tourism, Polytechnic of Porto, Vila do Conde, Portugal

    Dália Liberato

  4. Faculty of Tourism and Gastronomy, Universidad Anáhuac, Cancún Quintana Roo. C.P., Mexico

    José Angel Díaz Rebolledo

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Liberato, D., Mendes, B., Alén, E., Liberato, P. (2024). Fashion as an Economic Sustainability Indicator in Tourism Destinations’ Governance Through Business Participation. In: Carvalho, J.V., Abreu, A., Liberato, D., Rebolledo, J.A.D. (eds) Advances in Tourism, Technology and Systems. ICOTTS 2023. Smart Innovation, Systems and Technologies, vol 384. Springer, Singapore. https://doi.org/10.1007/978-981-99-9758-9_36

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