Abstract
This study aims to examine the attitude of college students about online shop** in Hong Kong and how the factors education level, income level and prior experience affect the attitude of college students about online shop**. The survey was used in this study and 160 questionnaire had been collected. The results showed that College student in a higher level of education will not have a more positive attitude towards online shop**; (i) College student with a higher income level will have a more positive attitude towards online shop**, and (ii) College student with prior experience in online shop** will have a positive attitude towards online shop**.
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Yau, H.K., Tsang, L.C. (2018). The Relationships Between Education Level, Income Level and Prior Experience, and the Attitude of College Students About Online Shop** in Hong Kong Higher Education. In: Ao, SI., Kim, H., Castillo, O., Chan, AS., Katagiri, H. (eds) Transactions on Engineering Technologies. IMECS 2017. Springer, Singapore. https://doi.org/10.1007/978-981-10-7488-2_7
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DOI: https://doi.org/10.1007/978-981-10-7488-2_7
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