A Study on a Novel Application of Eye Tracking Technology in Product Customization

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Advanced Manufacturing and Automation VII (IWAMA 2017)

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 451))

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Abstract

In the context of industry 4.0, personalized customization of products will be an important part of intelligent manufacturing. In a market competition, improving customer satisfaction is important to enhance the competitiveness of enterprises. Acquired demand information scientifically is significant to improve customer satisfaction. In this paper, we choose Tobii eye-tracking glasses as a research tool, the key chain and the customizable pictures as research objects. We selected 30 college students as subjects to repeat the experiment. The experiment collect the eye-tracking data of the subjects in and extract the fixation time of the subjects as a reference feature. We combine the relevant knowledge of statistical analysis to study the possibility of the rapid extraction of customer demand information by the eye tracking technology.

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Correspondence to Yi Wang .

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Li, B., Wang, Y., Wang, K., Yang, J., Liu, L. (2018). A Study on a Novel Application of Eye Tracking Technology in Product Customization. In: Wang, K., Wang, Y., Strandhagen, J., Yu, T. (eds) Advanced Manufacturing and Automation VII. IWAMA 2017. Lecture Notes in Electrical Engineering, vol 451. Springer, Singapore. https://doi.org/10.1007/978-981-10-5768-7_65

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  • DOI: https://doi.org/10.1007/978-981-10-5768-7_65

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-10-5767-0

  • Online ISBN: 978-981-10-5768-7

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