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Market Entry Decisions

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Abstract

The foreign market entry choice is one of the most important decisions in international business and it is a complex challenge for the internationalizing firm. The entry mode decisions are characterized by high uncertainty arising from the unfamiliarity of foreign environments. Firms can make this decision for the first time, change or add to the current scope of business when internationalizing.

Making an entry mode choice requires a deliberate decision dealing with the questions of why, how, when, and where to internationalize. These four dimensions are major questions in international business. The “Why” is about the right motives and strategies guiding the intended internationalization. The “how” is related to the question of which entry mode is the most feasible. The question of “when” refers to the problem of finding the right moment to internationalize. In addition, the “where” is about finding a proper location for the chosen strategy to internalize.

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Fuchs, M. (2022). Market Entry Decisions. In: International Management. Springer Gabler, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-65870-3_4

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