Organization

  • Chapter
  • First Online:
Internal communication and management
  • 1093 Accesses

Abstract

The hierarchical pyramid is still the form of organizational structure that predominates in theory and praxis. However, its weaknesses, in particular the emergence of departmental silos or excessive isolation from the environment, are also much discussed. As always, organizational decisions and strategic decisions influence and condition each other. Companies that allow emergent strategies or even recognize their competitive advantage in them must therefore also have the ability to make rapid and unplanned organizational changes. One solution is the concept of two operating systems, the other is the paradigm shift toward a fractal organization. They are considered to be the most likely to operate successfully in the changed conditions of the (digital) possibility space. Self-controlling, only loosely coupled organizational units are the backbone of fractal organizations. In them, the heterarchical structural principle dominates, while the few hierarchical elements have at best a supplementary, stabilizing function. Fractal organizations are basically to be regarded as communication-centered, with regard to two challenges: First, it is important to support the process of self-direction. On the other hand, fractal organizations require a strong normative framework which gives the largely hierarchy-free decision-making and negotiation processes the necessary identity-forming framework for action.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
EUR 29.95
Price includes VAT (Germany)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
EUR 58.84
Price includes VAT (Germany)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
EUR 74.89
Price includes VAT (Germany)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free ship** worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    This picture goes back to one of the most cited network companies, the manufacturer of textile membranes Gore. To be read in detail on the company website Fehler! Linkreferenz ungültig.. The word amoeba is derived from the ancient Greek word for change.

  2. 2.

    This intentional transfer from praxis to theory is particularly striking in the case of the streaming providers Spotify and Netflix. For example, Spotify specifically makes its organizational structure the subject of a specialist discussion (https://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1/2)

  3. 3.

    Even the databases are changing in the direction of heterarchy: whereas in the data warehouse the data is transferred into defined structures and is thus specifically prepared for the user, in the data lake it is stored directly in its original form. This means that users can use and link any data themselves. New connections can therefore be recognized more quickly and easily in data lakes than in warehouses.

  4. 4.

    Since also fractal organizations do not do completely without hierarchy, in the following one speaks of predominantly heterarchical and/or predominantly hierarchical organizations.

  5. 5.

    This is the case in praxis, for example, at ING Diba (Maisch 2017, p. 31) or Swisscom (Debrunner 2017, p. 9) can be observed.

  6. 6.

    This is the case at Gore, where IT and personnel have been centralized again (Fehler! Linkreferenz ungültig.).

  7. 7.

    Hagelüken (2017) reports on such a changeover process at a consulting firm as well as at Telekom.

References

  • Brand eins (2015) Nicht fragen. Machen. https://www.brandeins.de/archiv/2015/fuehrung/spotify-nicht-fragen-machen/. Accessed on: 13. Juni 2018

  • Buchholz U, Knorre S (2017) Interne Kommunikation in agilen Unternehmen. Eine Einführung. Springer Gabler, Wiesbaden

    Google Scholar 

  • Bullinger H-J, Spath D, Warnecke H-J, Westkämper E (Hrsg) (2009) Handbuch Unternehmensorganisation. Strategien, Planung, Umsetzung, 3. Aufl. Springer, Wiesbaden

    Google Scholar 

  • Chandler AD Jr (1962) Strategy and structure: chapters in the history of the american industrial enterprise. MIT Press, Cambridge

    Google Scholar 

  • De Smet A, Gagnon C (2018) Organizing for the age of urgency. McKinsey Q 1:43–54

    Google Scholar 

  • Debrunner Y (2017) Ein bisschen Google bei der Swisscom. Der Bund, 3. Okt. 2017, S 9

    Google Scholar 

  • Dillerup R, Stoi R (2016) Unternehmensführung. 5., überarb. und erw. Aufl. Vahlen, München

    Google Scholar 

  • Flik H (2002) Das Amöbenkonzept. Die organisatorische Erschließung von unternehmerischen Chancen in der Gore-Kultur. In: Riekhoff H-C (Hrsg) Strategien der Personalentwicklung. Springer Gabler, Wiesbaden, S 101–117

    Google Scholar 

  • Giddens A (1984) The constitution of society: outline of the theory of structuration. Polity, Cambridge

    Google Scholar 

  • Granovetter MS (1973) The strength of weak ties. https://www.cs.cmu.edu/~jure/pub/papers/granovetter73ties.pdf. Accessed on: 24. Mai 2018

  • Hagelüken A (2017) “Ich habe das Gefühl, hier sollen Köpfe rollen”. Süddeutsche Zeitung, Nr 104, 6./7. Mai 2017, S 32

    Google Scholar 

  • Hamel G, Spence S (2010) Innovation democracy: W.L. Gore’s original management mode. https://www.managementexchange.com/story/innovation-democracy-wl-gores-original-management-model. Accessed on: 7. März 2018

  • Korge G, Buck S, Stolz D (2016) Die “Digital Natives”: grenzenlos agil? https://www.iao.fraunhofer.de/lang-de/index.php?option=com_content&view=article&id=1690&Itemid=1&lang=de. Accessed on: 24. Jan. 2018

  • Laloux F (2015) Reinventing organizations. Ein Leitfaden zur Gestaltung sinnstiftender Formen der Zusammenarbeit. Vahlen, München

    Google Scholar 

  • Lutermann K (2014) Das “Wir” in virtuellen Teams. In: Knorre S, Osterheider F, Schwägerl C, Steinkamp T (Hrsg) Organizational Resource Management. Alles eine Frage der Führung. LIT, Berlin, S 17–72

    Google Scholar 

  • Macharzina K, Wolf J (2015) Unternehmensführung. Das internationale Managementwissen. Konzepte – Methoden – Praxis. Vollst. überarb. und erw. Aufl. Springer Gabler, Wiesbaden

    Google Scholar 

  • Maisch M (2017) Großes Vorbild Google & Co. Handelsblatt, Nr 63, 24. Aug. 2017, S 31

    Google Scholar 

  • McChrystal S (2015) Team of teams. New rules of engagement for a complex world. Portfolio Penguin, USA

    Google Scholar 

  • Mintzberg H (1990) The design school: reconsidering the basic premises of strategic management. Strateg Manag J 11:171–195

    Article  Google Scholar 

  • Reichwald R, Bonnemeier S (2009) Kommunikation in der Wertschöpfung. In: Bruhn M, Esch FR, Langner T (eds) Handbuch Kommunikation. Gabler, Wiesbaden

    Google Scholar 

  • Rüegg-Stürm J, Grand S (2017) Das St. Galler Management-Modell. 3., überarb. u. weiterentw. Aufl. Haupt, Bern

    Google Scholar 

  • Schein EH (1995) Unternehmenskultur. Ein Handbuch für Führungskräfte. Campus, Frankfurt

    Google Scholar 

  • Scheller T (2017) Auf dem Weg zur agilen Organisation. Wie Sie Ihr Unternehmen dynamischer, flexibler und leistungsfähiger gestalten. Vahlen, München

    Google Scholar 

  • Schreyögg G, Geiger D (2016) Organisation. Grundlagen moderner Organisationsgestaltung, 6. Aufl. Gabler, Wiesbaden

    Google Scholar 

  • Steinmann H, Schreyögg G, Koch J (2013) Management. Grundlagen der Unternehmensführung. Konzepte – Funktionen – Fallstudien. 7., überarb. Aufl. Springer, Wiesbaden

    Google Scholar 

  • Sywottek C (2016) Auf links gedreht Brandeins 11:87

    Google Scholar 

  • Weick KE (1985) Der Prozess des Organisierens. Suhrkamp, Hamburg

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Rights and permissions

Reprints and permissions

Copyright information

© 2023 The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Buchholz, U., Knorre, S. (2023). Organization. In: Internal communication and management. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-38614-6_5

Download citation

Publish with us

Policies and ethics

Navigation