Abstract
The hierarchical pyramid is still the form of organizational structure that predominates in theory and praxis. However, its weaknesses, in particular the emergence of departmental silos or excessive isolation from the environment, are also much discussed. As always, organizational decisions and strategic decisions influence and condition each other. Companies that allow emergent strategies or even recognize their competitive advantage in them must therefore also have the ability to make rapid and unplanned organizational changes. One solution is the concept of two operating systems, the other is the paradigm shift toward a fractal organization. They are considered to be the most likely to operate successfully in the changed conditions of the (digital) possibility space. Self-controlling, only loosely coupled organizational units are the backbone of fractal organizations. In them, the heterarchical structural principle dominates, while the few hierarchical elements have at best a supplementary, stabilizing function. Fractal organizations are basically to be regarded as communication-centered, with regard to two challenges: First, it is important to support the process of self-direction. On the other hand, fractal organizations require a strong normative framework which gives the largely hierarchy-free decision-making and negotiation processes the necessary identity-forming framework for action.
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Notes
- 1.
This picture goes back to one of the most cited network companies, the manufacturer of textile membranes Gore. To be read in detail on the company website Fehler! Linkreferenz ungültig.. The word amoeba is derived from the ancient Greek word for change.
- 2.
This intentional transfer from praxis to theory is particularly striking in the case of the streaming providers Spotify and Netflix. For example, Spotify specifically makes its organizational structure the subject of a specialist discussion (https://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1/2)
- 3.
Even the databases are changing in the direction of heterarchy: whereas in the data warehouse the data is transferred into defined structures and is thus specifically prepared for the user, in the data lake it is stored directly in its original form. This means that users can use and link any data themselves. New connections can therefore be recognized more quickly and easily in data lakes than in warehouses.
- 4.
Since also fractal organizations do not do completely without hierarchy, in the following one speaks of predominantly heterarchical and/or predominantly hierarchical organizations.
- 5.
- 6.
This is the case at Gore, where IT and personnel have been centralized again (Fehler! Linkreferenz ungültig.).
- 7.
Hagelüken (2017) reports on such a changeover process at a consulting firm as well as at Telekom.
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Buchholz, U., Knorre, S. (2023). Organization. In: Internal communication and management. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-38614-6_5
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