Abstract
In the process of urbanization and globalization, value oriented city marketing strategy plays a critical role in the city development. This research defines and classifies the concept of city value from the viewpoint of subject utility, involving three high homogeneity factors and six low homogeneity factors. In ideal conditions, city value increment is spontaneous. However in reality, an increment process requires active interventions of different marketing subjects and the adjustments of the dynamic model. Specifically speaking, the adjustments are described in this article as the customer requirements’ identification, city marketing strategy making, value linkage together with integration, and the aim improvement. The case analysis of Paris verifies the dynamic model of value increment during city marketing.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Chen BG (2009) Planning and constructing the happy home satisfying the citizens. Urban Stud 8:29–34 (in Chinese)
Editor’s notes (2003) City value chain model (in Chinese). Information for deciders magazine, no. 6, pp 8–11
Friedmann J, Wolff G (1982) World city formation: an agenda for research and action. Int J Urban Reg Res 6(3):309–344
Guo GQ, Liu YP (2006) Thinking about marketing of city values. J Bei**g Adm Coll 4:46–49 (in Chinese)
Hall P (1998) Cities in civilization: culture, innovation and urban order. Phoenix Giant, London
Hall P (2003) The end of the city? “The report of my death was an exaggeration”. City 7(2):141–152
Lian YM (2003) Learning style city. China Time Economics Press, Bei**g (in Chinese)
Liu YP (2005) Strategies of city marketing. Renmin University of China press, Bei**g (in Chinese)
Ni PF (2003) Report of Chinese city competitiveness no. 1. Social Science Literature Press, Bei**g (in Chinese)
Potter M (1998) The competitive advantage of Nations. Huaxia Press, Bei**g
Qiao HL (2008) French city plan and design: 150 civil engineers in France. China Construction Press, Bei**g (in Chinese)
Wu YY, Ge ZM (2001) Introduction and comments on the UN city standard system. Urban Probl 3:13–15 (in Chinese)
Xu F (2004) City product theory and tourism marketing. Social Science Literature Press, Bei**g (in Chinese)
Yuan JY, Ge HY (2004) City value and function optimization. China Urbanization 4:35–37 (in Chinese)
Zhou ZH (2010) City development: vision and practice. Shanghai People Press, Shanghai (in Chinese)
Acknowledgments
The authors appreciate the support of the Liaoning Philosophy and Social Science Foundation (L09BJY015). This research is supported by the Liaoning Philosophy and Social Science Foundation (L09BJY015).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2013 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Dong, Jp., Ding, Yl. (2013). Study on the Mechanism of Value Increment During City Marketing. In: Qi, E., Shen, J., Dou, R. (eds) The 19th International Conference on Industrial Engineering and Engineering Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-38433-2_51
Download citation
DOI: https://doi.org/10.1007/978-3-642-38433-2_51
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-38432-5
Online ISBN: 978-3-642-38433-2
eBook Packages: Business and EconomicsBusiness and Management (R0)