Abstract
Through historical and evolutionary perspectives which has been ignored in the research area of animosity, three case studies are illustrated to provide the profound answers about what triggered animosity, how it has changed over time, and how it has affected economic interactions and consumer behavior. Key findings of this study are the origins of negative feelings differ by their particular relationships and intrinsic historical context, thus their impact on consumer behavior and economic interaction are also different and changing. Implications of these findings stress further researches on animosity in the historical context.
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© 2015 Academy of Marketing Science
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Eun Park, J. (2015). Exploring New Dimensions of Animosity in Country Dyads through Three Case Studies: Pakistan vs India, Korea vs Japan, and Australia vs France. In: Robinson, Jr., L. (eds) Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10963-3_38
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DOI: https://doi.org/10.1007/978-3-319-10963-3_38
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Publisher Name: Springer, Cham
Print ISBN: 978-3-319-10962-6
Online ISBN: 978-3-319-10963-3
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