Abstract
Higher education plays a crucial role in societal development and cultural heritage. In the era of globalization and informatization, it is important to continuously innovate and adapt. Intellectual property is an essential element of cultural innovation and practical implementation, offering new perspectives and opportunities for university education. This title emphasizes the innovative diffusion of Guanyi Cultural Intellectual Property (IP) in the context of university education.
Guanyi Culture combines elements from ancient to modern times, and from China and abroad. It represents a significant aspect of traditional Chinese culture. However, current research on Guanyi Culture primarily focuses on cultural education, technological heritage, artistic design, and cultural dissemination, with a notable gap in the context of intellectual property. Based on the innovation diffusion model, this paper discusses the impact of the five attributes of innovation on Guanyi Cultural IP. The findings suggest that “compatibility, relative advantage, simplicity, trialability and observability” positively influence the adoption of Guanyi Cultural IP. As indicated by regression analysis result, “relative advantage” of the Guanyi Cultural IP has the most significant positive impact particularly. Therefore, it is recommended to leverage the relative advantages of Guanyi culture, respect its traditional attributes while balancing the innovation, establish legal protection for Guanyi Cultural IP, and highlight its economic benefits. Guanyi culture is poised to integrate into the global cultural arena via its cultural IP.
Under this theme, the exploration can focus on how Guanyi Cultural IP is applied in higher education, assessing its impact on improving students’ learning experiences and knowledge dissemination.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Godin, B.: Invention, diffusion and linear models of innovation: The contribution of anthropology to a conceptual framework. J. Innov. Econ. 15, 11–37 (2014)
Lyubareva, I., Rochelandet, F., Étienne, J.-M.: Business models, diffusion of innovation and imitation. The Case of Online Press, MPRA Paper (2016)
Zanello, G., Fu, X., Mohnen, P., Ventresca, M.: The creation and diffusion of innovation in develo** countries: a systematic literature review. J. Econ. Surv. (2016)
Vejlgaard, H.: Culture as a determinant in innovation diffusion. The Future of Television - Convergence of Content and Technology. Intech Open, pp.1–18 (2018)
Currie, G., Spyridonidis, D.: Sharing leadership for diffusion of innovation in professionalized settings. Hum. Relat. 72, 1209–1233 (2018)
Raimbault, J.: A model of urban evolution based on innovation diffusion. In: Conference: The 2020 Conference on Artificial Life 2020 (2020)
Scuotto, A., Cicellin, M., Consiglio, S.: Social bricolage and social business model in uncertain contexts: Insights for the management of minor cultural heritage in Italy. Measuring Bus. Excellence 27, 89–106 (2022)
Pineda, A.M., Reia, S.M., Connaughton, C., Fontanari, J.: Cultural heterogeneity constrains diffusion of innovations. Europhys. Lett. 4, 143 (2023)
Tong,D.: The influence of technological innovation diffusion on the optimization of Bei**g’s cultural industrial structure. In: 2023 International Conference on Language, Innovative Education and Cultural Communication (CLEC 2023), EDP Sciences, May, pp. 1–5 (2023)
Rogers, E.M.: Diffusion of Innovations, 5th edn., pp. 205–210. Free Press, New York (2003)
Dunwei, Y., Jianzhong, L.: Thousands of years of Aquilaria sinensis and the transmission of its cultural lineage. Cult. Heritage 04, 150–160 (2010)
Rogers, E.M.: A prospective and retrospective look at the diffusion model. J. Health Commun. 09, 13–19 (2004)
Berry, F.S., Berry, W.D.: Innovation and diffusion models in policy research. Theor. Policy Process, 253–297(2018)
Sartipi, F.: Diffusion of innovation theory in the realm of environmental construction. J. Constr. Mater. 4, 2–4 (2020)
Yuen, K.F., et al.: The determinants of public acceptance of autonomous vehicles: an innovation diffusion perspective. J. Cleaner Prod., 1–10 (2020)
Min, S., So, K.K.F., Jeong, M.: Consumer adoption of the Uber mobile application: insights from diffusion of innovation theory and technology acceptance model. J. Travel Tourism Mark., 1–14 (2018)
Fraj, E., Martinez, E.: Environmental values and lifestyles as determining factors of ecological consumer behaviour: an empirical analysis. J. Consum. Mark. 23, 133–144 (2006)
Acknowledgment
This work was supported by grants from the research project “The New Dimension of Dongguan City Marketing by City Super IP in the Context of ‘Double Ten Thousand’“, the Social Science Research Project Funding of Guangdong University of Science and Technology (GKY-2022KYYBW-24) . We also thank support from Guanyi Cultural Research Institute and Prof. Jianwei Zhang.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Ou, Z., Cai, P., Li, Y., Ren, X. (2024). Innovation Diffusion Model of Guanyi Cultural Intellectual Property in Higher Education. In: Paas, F., Patnaik, S., Wang, T. (eds) Recent Trends in Educational Technology and Administration. EduTA 2023. Learning and Analytics in Intelligent Systems, vol 38. Springer, Cham. https://doi.org/10.1007/978-3-031-60777-6_20
Download citation
DOI: https://doi.org/10.1007/978-3-031-60777-6_20
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-60776-9
Online ISBN: 978-3-031-60777-6
eBook Packages: EducationEducation (R0)