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Wine Tourism as a Catalyst for the Sustainable Development Goals: The Case of Casa Sicilia Winery

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Sustainable International Business

Part of the book series: Contributions to Management Science ((MANAGEMENT SC.))

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Abstract

Currently, wine tourism is one of the most important and promising tourism modalities, given that it is linked to the new consumption patterns of tourists based on the importance of the experience, as well as on a shorter duration and a greater frequency in the number of visits. This type of tourism favors the territorial development of wine regions by promoting the gastronomy of the territory, protecting the tangible and intangible heritage and generating economic wealth in the territory. Therefore, given the recognized capacity of this type of tourism to improve the environment in which wineries operate, this study proposes the existence of a positive association between wine tourism and the achievement of the SDGs approved by the United Nations in 2015, within the 2030 Agenda for Sustainable Development. In order to carry out this task, the case method is used. The results obtained show that wine tourism catalyzes the achievement of SDGs 3, 5, 6, 7, 8, 8, 9, 11, 12, 13, 15, 17, being a strategic activity to improve the sustainability of wineries in its triple dimension (economic, social and environmental).

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Author information

Authors and Affiliations

  1. Management Department, University of Alicante, Alicante, Spain

    Javier Martínez-Falcó, Bartolomé Marco-Lajara, Eduardo Sánchez-García & Patrocinio Zaragoza-Sáez

Authors
  1. Javier Martínez-Falcó
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  2. Bartolomé Marco-Lajara
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  3. Eduardo Sánchez-García
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  4. Patrocinio Zaragoza-Sáez
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Corresponding author

Correspondence to Javier Martínez-Falcó .

Editor information

Editors and Affiliations

  1. Northumbria University, Newcastle-upon-Tyne, UK

    Pratik Arte

  2. University of Southern Denmark, Odense, Denmark

    Yi Wang

  3. University of Houston-Downtown, Houston, TX, USA

    Cheryl Dowie

  4. University of Southern Denmark, Odense, Denmark

    Maria Elo

  5. Technical University of Denmark, Kongens Lyngby, Denmark

    Salla Laasonen

Annex 1

Annex 1

History and general information

  • When was the winery founded?

  • What do you consider to be the most important milestones of the winery?

  • How many hectares of vineyards does the winery manage?

Wine tourism—Typology of wine tourists

  • What do you consider are the elements that wine tourists value most in wine tourism (the vineyard, the winery, etc.)?

  • How do they try to create an emotional bond with wine tourists?

  • Are they usually wine enthusiasts or tourists with little knowledge of the subject? Which group would you say predominates?

  • How do these types of tourists usually go (as a couple, with the family, etc.)? Do younger children have to pay for the activity?

  • How do they discover the activity (website, recommendations, etc.)?

Environmental certifications

  • What certifications does the winery hold to attest to its commitment to the environment (organic wine certificate, vegan, Wineries for Climate Protection)?

SDG 3—Health and wellness

  • Is the winery a member of the Wine in Moderation Program? If so, is such membership communicated in the wine tourism activity?

  • How is wine tourism hel** to promote moderate and responsible consumption?

SDG 5—Gender equality

  • What is the percentage of men and women in the winery?

  • Do women occupy management positions?

  • How are you promoting the participation of women in the wine sector thanks to wine tourism?

  • How is wine tourism hel** to increase women’s participation in the wine sector?

SDG 6—Clean water and sanitation

  • Does the winery implement any programs to make better use of water (reduce water footprint)? If so, are these actions communicated in wine tourism activities?

  • How does wine tourism help to save water and improve water quality?

SDG 7—Affordable and clean energy

  • Does the winery implement any programs to harness light and reduce materials? If so, are such actions communicated in wine tourism activities?

  • How does wine tourism help to increase energy efficiency and increase renewable energy?

SDG 8—Decent work and economic growth

  • How many workers does the winery have? How many are dedicated to wine tourism activities?

  • Are future hires expected to carry out wine tourism activities?

SDG 9—Industry. innovation and infrastructure

  • What innovations does the winery develop, does it invest in R&D&I activities, and do they communicate these actions in the wine tourism activity?

  • How have the winery’s R&D&I expenditures been reflected in the winery?

  • To what extent have the facilities been designed in an eco-efficient way, do they have solar panels and do they take advantage of open spaces?

SDG 11—Sustainable cities and communities

  • Is wine tourism hel** to conserve the cultural heritage of unpopulated and little frequented areas near the winery?

  • Is the history and heritage surrounding the winery explained during the wine tourism activity?

SDG 12—Responsible production and consumption

  • Is the sustainable actions developed by the organization explained during the wine tourism activity?

  • How is wine tourism favoring the responsible use of products for growing grapes and their subsequent sale?

SDG 13—Climate action

  • How is the winery hel** to fight climate change?

  • How is wine tourism hel** to fight climate change?

SDG 15—Life of terrestrial ecosystems

  • How is the winery hel** to conserve the ecosystem and desertification?

  • How is wine tourism hel** to conserve the ecosystem and desertification?

  • Do you consider that wine tourism favors the preservation of biodiversity?

  • Is there access to the vineyard to carry out the activity and explain the grape variety, its importance, etc.?

SDG 17—Alliances to achieve the objectives

  • Is the winery a member of the Alicante wine route? If so, to what extent is the winery benefited by its membership?

  • In which other associations is the winery present (business associations, etc.)?

  • How does wine tourism encourage the building of alliances with local institutions and other wineries in the region?

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Martínez-Falcó, J., Marco-Lajara, B., Sánchez-García, E., Zaragoza-Sáez, P. (2023). Wine Tourism as a Catalyst for the Sustainable Development Goals: The Case of Casa Sicilia Winery. In: Arte, P., Wang, Y., Dowie, C., Elo, M., Laasonen, S. (eds) Sustainable International Business. Contributions to Management Science. Springer, Cham. https://doi.org/10.1007/978-3-031-43785-4_13

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