Abstract
Social media is gaining momentum in generating commercial value. This book examines how economic agents (brands, firms, and social media platforms) make money using social media platforms. Though a handful of researchers and practitioners have studied several aspects related to social media monetization, their contributions are largely limited by their strategic focus on a particular economic agent or a certain research context.
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Martínez-López, F.J., Li, Y., Young, S.M. (2022). Introduction. In: Social Media Monetization. Future of Business and Finance. Springer, Cham. https://doi.org/10.1007/978-3-031-14575-9_1
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