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Role of Digital Platforms in Entrepreneurial Processes: The Resource Enabling Perspective of Startups in Pakistan

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Innovation Practices for Digital Transformation in the Global South

Part of the book series: IFIP Advances in Information and Communication Technology ((IFIPAICT,volume 645))

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Abstract

The recent infusion of digital platforms into different aspects of innovation and entrepreneurship has supported digital entrepreneurship; however, the altered entrepreneurial processes are yet to be explored. This chapter aims to explore the role of digital platforms as external enablers in the entrepreneurial processes. It focuses on digital platform-based startups of Pakistan and draws on entrepreneurial bricolage theory to understand the enabling external resources. The authors followed multiple qualitative case study approach and collected data through semi-structured interviews from six startups operating solely on digital platforms, 1) XYLEXA, 2) Toycycle, 3) PaakHealth, 4) DadaJee.com, 5) Qurbani App and 6) PriceOye. The findings show that entrepreneurial process is a continuous process. Digital platforms have made entrepreneurial processes less bounded i.e., the products and services keep on evolving even after they have been endorsed to the end user. Moreover, platform-based startups having limited resources can pass through the entire entrepreneurial process by combining available resources efficiently and effectively. Entrepreneurial bricolage helps as a catalyst in successfully develo** and exploiting the opportunity with existing resources.

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Authors and Affiliations

  1. National University of Sciences and Technology, Islamabad, Pakistan

    Hareem Nassar & Fareesa Malik

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  1. Hareem Nassar
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  2. Fareesa Malik
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Correspondence to Hareem Nassar .

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Editors and Affiliations

  1. University of West London, London, UK

    José Abdelnour-Nocera

  2. University of Nairobi, Nairobi, Kenya

    Elisha Ondieki Makori

  3. Esan University, Lima, Peru

    Jose Antonio Robles-Flores

  4. University of Fort Hare, Alice, South Africa

    Constance Bitso

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Nassar, H., Malik, F. (2022). Role of Digital Platforms in Entrepreneurial Processes: The Resource Enabling Perspective of Startups in Pakistan. In: Abdelnour-Nocera, J., Makori, E.O., Robles-Flores, J.A., Bitso, C. (eds) Innovation Practices for Digital Transformation in the Global South. IFIP Advances in Information and Communication Technology, vol 645. Springer, Cham. https://doi.org/10.1007/978-3-031-12825-7_8

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  • DOI: https://doi.org/10.1007/978-3-031-12825-7_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-12824-0

  • Online ISBN: 978-3-031-12825-7

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