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The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan

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The Effect of Information Technology on Business and Marketing Intelligence Systems

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1056))

Abstract

This study aimed to identify the impact of marketing knowledge practices on the competitive advantage of the food industries companies in Jordan. In order to achieve the objectives of the study, the questionnaire was used to collect primary data, whereby the study population consisted of (160) administrators of all levels (senior management, middle management) and who numbered (16) food industry companies. The questionnaire was distributed to the study sample, which included (160) administrators, and the researcher approved the sample the comprehensive survey and the descriptive analytical approach as it is appropriate to achieve the objectives of the study. One of the most important findings of the study is that there is a positive effect of marketing knowledge on the competitive. The study recommended the management of foods industries companies to provide the ability to process and analyze the information they possess in order to correctly forecast market demands, as well as employ delegates to study different markets, and worked to increase cooperation with suppliers and customers to follow up new developments in the market.

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Authors and Affiliations

  1. Kuwait Civil Aviation, Ishbiliyah bloch 1, street 122, home 1, Kuwait City, Kuwait

    Faraj Mazyed Faraj Aldaihani

  2. Department of Business Administration, School of Business, Al al-Bayt University, P.O.BOX 130040, Mafraq, 25113, Jordan

    Ali Zakariya Al- Quran, Laith Al-hourani & Sulieman Ibraheem Shelash Al-Hawary

  3. Directorates of Building and Land Tax, Ministry of Local Administration, Zarqa municipality, Jordan

    Mohammad Issa Ghafel Alkhawaldeh

  4. School of Business, Department of Business Administration and Public Administration, Al Al-Bayt University Jordan, P.O. Box, (130040), Mafraq, 25113, Jordan

    Abdullah Matar Al-Adamat

  5. Marketing Department, Faculty of Administrative and Financial Sciences, Petra University, P.O. Box: 961343, Amman, 11196, Jordan

    Anber Abraheem Shlash Mohammad

  6. Department of Management, College of Business, University of Sharjah, 27272, Sharjah, United Arab Emirates

    Muhammad Turki Alshurideh

  7. Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan

    Muhammad Turki Alshurideh

  8. Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, Zarqa, Jordan

    Barween Al Kurdi

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  1. Faraj Mazyed Faraj Aldaihani
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  2. Ali Zakariya Al- Quran
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  3. Laith Al-hourani
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  4. Mohammad Issa Ghafel Alkhawaldeh
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  5. Abdullah Matar Al-Adamat
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  7. Sulieman Ibraheem Shelash Al-Hawary
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  8. Muhammad Turki Alshurideh
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  9. Barween Al Kurdi
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Correspondence to Sulieman Ibraheem Shelash Al-Hawary .

Editor information

Editors and Affiliations

  1. Dept of Mngmnt, Cllg of Busness Admin, University of Sharjah, Sharjah, United Arab Emirates

    Muhammad Alshurideh

  2. Department of Business Administration, Faculty of Economics and Administrative Sciences, Hashemite University, Zarqa, Jordan

    Barween Hikmat Al Kurdi

  3. Management Information Systems Department, School of Business, University of Jordan, Aqaba, Jordan

    Ra’ed Masa’deh

  4. Skyline University College, Sharjah, United Arab Emirates

    Haitham M. Alzoubi

  5. Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, United Arab Emirates

    Said Salloum

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Aldaihani, F.M.F. et al. (2023). The Effect of Marketing Knowledge on Competitive Advantage in the Food Industries Companies in Jordan. In: Alshurideh, M., Al Kurdi , B.H., Masa’deh, R., Alzoubi , H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. https://doi.org/10.1007/978-3-031-12382-5_96

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