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From the Perspective of Social Design: Research on the Construction of Mass Epidemic Prevention Media System for Elderly Groups

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Cross-Cultural Design. Applications in Business, Communication, Health, Well-being, and Inclusiveness (HCII 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13313))

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Abstract

The first case of the NOVEL CORONAVIRUS disease (COVID-19) patient appeared in China in December 2019, besides this, it spread widely with a large proportion of elderly among the newly diagnosed cases last year. To confirm whether the mass media’s epidemic prevention education needs to be improved in its spread among middle-aged and elderly people, The research was conducted on 2582 Chinese people, who were asked about personal risk perception, self-efficacy, the effectiveness of protective equipment, availability of protective equipment and so on. Logistic binary analysis and logistic ordered analysis were employed to determine how favorably respondents of different age groups received epidemic prevention education, as well as predictions of implications of acceptance on epidemic prevention behavior. The results indicate that epidemic prevention education can improve individuals’ ability to protect themselves in public health emergencies, also shows that the mass media’s epidemic prevention education has a greater connection with individual prevention measures, but has slimmer coverage among the middle-aged and elderly, which needs to be improved. Therefore, the research suggests forward several topics which are valuable of application in the construction of the mass epidemic prevention media system while the process of combining design and sociology.

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Author information

Authors and Affiliations

  1. Tsinghua University, Bei**g, China

    Suihong Lan, Jiaxiang Li & Chao Zhao

Authors
  1. Suihong Lan
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  2. Jiaxiang Li
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  3. Chao Zhao
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Corresponding author

Correspondence to Chao Zhao .

Editor information

Editors and Affiliations

  1. Tsinghua University, Bei**g, China

    Pei-Luen Patrick Rau

Appendix: Questionnaire

Appendix: Questionnaire

Dear Sir/Madam: Hello!

It is a pleasure to contact you to participate in this survey, and thank you very much for your support and cooperation! This is an academic survey, the purpose of this survey is to explore the popularity of mass media propaganda. The survey was conducted anonymously, answering fearlessly right or wrong. At the same time, we declare: The data collected by this survey will be used for academic research only, and will only be handled by professional researchers related to this topic for overall statistical analysis, and will not involve any specific individuals. We promise that for Your answers will be kept strictly confidential. Please fill in the questionnaire according to your actual situation, do not miss the answer. The objective and truthful information you provide is critical to the validity and accuracy of the research conclusions. After completing the questionnaire, return the questionnaire to our research staff. Thanks!

  1. 1.

    What is your gender? [Single choice] *

    • ○ male

    • ○ female

  1. 2.

    Your age is? [Single choice] *

    • ○ 15–24

    • ○ 24–40

    • ○ 40–60

  1. 3.

    Your qualification is [Single choice] *

    • ○ Elementary, middle or high school

    • ○ College, Undergraduate

    • ○ master or above

  1. 4.

    Where you live now? [Single choice] *

    • ○ Rural

    • ○ Urban

  1. 5.

    Did you listen to the radio or watch TV in the last week? [Single choice] *

    • ○ Yes

    • ○ No

  1. 6.

    Have you heard about the epidemic prevention of New Coronavirus pneumonia on radio or TV? [Single choice] *

    • ○ Yes

    • ○ No

  1. 7.

    How many times do you hear epidemic prevention knowledge on radio or television in a day? [Single choice] *

    • ○ 0–5

    • ○ 5–15

    • ○ 15+ 

  1. 8.

    Do you use the mobile phone? [Single choice] *

    • ○ Yes

    • ○ No

  1. 9.

    Have you seen any knowledge about New Coronavirus pneumonia in mobile phone? [Single choice] *

    • ○ Yes

    • ○ No

  1. 10.

    How many times do you browse epidemic prevention knowledge on your mobile phone in a day? [Single choice] *

    • ○ 0–5

    • ○ 5–15

    • ○ 15

  1. 11.

    Can you buy protective tools (e.g. masks, goggles, disinfectant) ? [Single choice] *

    • ○ Yes

    • ○ No

  1. 12.

    Can you persuade relatives (parents or children) to take protective measures when traveling (e.g. wearing masks, goggles, washing hands frequently) ? [Single choice] *

    • ○ Yes

    • ○ No

  1. 13.

    Do you think protective tools (such as mask, goggles, disinfectant) can prevent New Coronavirus pneumonia? [Single choice] *

    • ○ Yes

    • ○ No

  1. 14.

    Do you buy protective tools (such as respirators, goggles, disinfectants) to prevent New Coronavirus pneumonia? [Single choice] *

    • ○ Yes

    • ○ No

  1. 15.

    How high do you think you might be infected with New Coronavirus pneumonia? [Single choice] *

    • ○ Unlikely

    • ○ Perhaps

    • ○ Probably

  1. 16.

    Do you think New Coronavirus pneumonia is a serious problem in the community? [Single choice] *

    • ○ Is a serious problem

    • ○ Just a little problem

    • ○ No problem

  1. 17.

    Do you think New Coronavirus pneumonia can be cured? [Single choice] *

    • ○ Yes

    • ○ No

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Lan, S., Li, J., Zhao, C. (2022). From the Perspective of Social Design: Research on the Construction of Mass Epidemic Prevention Media System for Elderly Groups. In: Rau, PL.P. (eds) Cross-Cultural Design. Applications in Business, Communication, Health, Well-being, and Inclusiveness. HCII 2022. Lecture Notes in Computer Science, vol 13313. Springer, Cham. https://doi.org/10.1007/978-3-031-06050-2_18

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  • DOI: https://doi.org/10.1007/978-3-031-06050-2_18

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-06049-6

  • Online ISBN: 978-3-031-06050-2

  • eBook Packages: Computer ScienceComputer Science (R0)

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