Abstract
This chapter explores the concept of consumer behaviour in the context of buying tourism products. The chapter starts with a discussion of the personal, psychological, cultural, and social factors that influence consumers, causing them to behave the way they do when choosing to buy tourism and hospitality products. Further, this chapter presents the various roles that consumers might play in the decision-making process. It introduces the consumer journey cycle to show how consumers pass through a series of stages when purchasing holidays and tourism and hospitality products. The chapter concludes with a discussion of the consumers who make their final purchasing decisions: the various consumer markets (from adventure tourism to volunteer tourism) and tourist typologies. Lastly, the in-depth case study applies the principles of consumer behaviour to Halal tourism in South East Asia.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Alexander, Z. (2012). The impact of a volunteer tourism experience in South Africa on the tourist: The influence of age, gender, project type and length of stay. Tourism Management Perspectives, 4.
Ahval. (2019). Turkey risk loss of culture with embrace of Arab tourists [Online]. Retrieved from: https://ahvalnews.com/turkey-tourism/turkey-risks-loss-culture-embrace-arab-tourists-independent. Accessed 5 Jan 2020.
Amster, R. (2013). Booking family travel is hot opportunity for agents [Online]. Retrieved from: www.travelmarketreport.com/articles/Booming-Family-Travel-is-Hot-Opportunity-for-Agents. Accessed 5 Oct 2013.
Baines, P., Fill, C., Rosengren, S., & Antonetti, P. (2019). Marketing (5th ed.). Oxford, UK: Oxford University Press.
Baker, D., & Crompton, J. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785–804.
Barnes, J. (2009). Flaubert’s parrot. London: Vintage.
Battour, M., & Ismail, M. (2016). Halal tourism: Concepts, practices, challenges and future. Tourism Management Perspectives, 19, 150–154.
Blackwell, R., Miniard, P., & Engel, J. (2006). Consumer behavior (10th ed.). Cincinnati, OH: Thomson, South Western.
Chesterton, G. K. (2013). The Temple of silence and other stories. London: Miniature Masterpieces.
Choi, S., Lehto, C., Morrison, A. M., & Jang, S. (2012). Structure of travel planning processes and information use patterns. Journal of Travel Research, 51(1), 26–40.
Cohen, E. (1972). Towards a sociology of international tourism. Social Research, 39(1).
Cohen, S., Prayag, G., & Moital, M. (2014). Consumer behaviour in tourism: Concepts, influences and opportunities. Current Issues in Tourism, 17(10), 872–909.
Coleman, R. (1983). The continuing significance of social class to marketing. Journal of Consumer Research, 10(3), 265–280.
Cooper, C., & Hall, M. (2019). Contemporary tourism: An international approach (4th ed.). Oxford, UK: Goodfellow Publishers.
Dollard, J., & Miller, N. E. (1950). Personality and psychotherapy. New York: McGraw-Hill.
Fodness, D., & Murray, B. (1998). A typology of tourist information search strategies. Journal of Travel Research, 37(2).
George, R., & Booyens, I. (2014). Township tourism demand: Tourists’ perceptions of safety and security. Urban Forum, 2(3), 48–63.
Global Muslim Travel Index, GMTI. (2019). Halal travel development goals’ as industry moves into ‘new phase’. Available at: www.crescentrating.com/reports/global-muslim-travel-index-2019.html. Accessed 26 April 2019.
Grubb, E., & Stern, B. (1971). Self-concept and significant others. Journal of Marketing Research, 8(3), 382–385.
Horner, S., & Swarbrooke, J. (2016). Consumer behaviour in tourism (3rd ed.). Oxford, UK: Butterworth-Heinemann.
Hyde, K., & Lawson, R. (2003). The nature of independent travel. Journal of Travel Research, 42(1), 13–23.
International Congress and Convention Association (ICCA). (2017). [Online], Available: http://www.iccaworld.com/aeps/aeitem.cfm?aeid=107 Accessed 15 April 2017.
Jaelani, A. (2017). Halal tourism industry in Indonesia: Potential and prospects. International Review of Management and Marketing, 7(3), 25–34.
Jalilv, R., & Samiei, N. (2012). The impact of electronic word of mouth on a tourism destination choice: Testing the theory of planned behavior (TPB). Internet Research, 22(5), 591–612.
Kahneman, D., & Tversky, A. (1999). Evaluation by moments: Past and future. In D. Kahneman & A. Tversky (Eds.), Choices, values, and frames (pp. 2–23). New York: Cambridge University Press.
Keshavarzian, P., & Wu, C. L. (2017). A qualitative research on travellers’ destination choice behaviour. International Journal of Tourism Research, 19(1), 546–556.
Kelly, G. A. (1955). The Psychology of personal constructs. London: Routledge.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). London: Pearson Education.
Krugman, H. E. (1965). The impact of television advertising: Learning without involvement. Public Opinion Quarterly, 29(Fall), 349–56.
Lennon, J., & Foley, M. (2000). Dark tourism: The attraction of death and disaster. London: Continuum.
Maslow, A. H. (1954). Motivation and personality. New York: Harper and Row.
Mastercard. (2019). Press Release. https://newsroom.mastercard.com/asia-pacific/press-releases/mastercard-crescentrating-global-muslim-travel-index-gmti-2019-indonesia-and-malaysia-take-the-top-positions-in-the-fast-growing-muslim-travel-market/
Middleton, V., Fyall, A., Morgan, M., & Ranchhod, A. (2009). Marketing in Travel and Tourism (4th ed.). Oxford, UK: Butterworth-Heinemann.
Mohsin, A., Ramli, N., & Alkhulayfi, B. (2016). Halal tourism: Emerging opportunities. Tourism Management Perspectives, 19, 137–143.
Moutinho, L. (1987). Consumer behaviour in tourism. European Journal of Marketing, 21(10), 1–44.
Page, S. J. (2019). Tourism management (6th ed.). Oxford: Routledge.
Patterson, I., & Balderas, A. (2018). Continuing and emerging trends of senior tourism: A review of the literature. Journal of Population Aging, 11, 213–216.
Pearce, P.L. (1993). The fundamentals of tourist motivation. In Pearce D & Butler R, Tourism Research: Critique and Challenges. London: Routledge.
Petrick, J. (2004). The roles of quality, value and satisfaction in predicting cruise passengers’ behavioural intentions. Journal of Travel Research, 42(1), 397–407.
Pike, S. (2020). Destination marketing essentials (3rd ed.). Abingdon, UK\Oxford, UK: Routledge.
Pike, S. (2018). Tourism marketing for small businesses. Oxford, UK: Goodfellow Publishers.
Plog, S. C. (1984). Why destination areas rise and fall in popularity. Cornell Hotel and Restaurant Quarterly, 14(4).
Plog, S. C. (1995). Vacation places rated. Redondo Beach, CA: Fielding Worldwide.
Plog, S. C. (2002). The power of psychographics and the concept of venturesomeness. Journal of Travel Research, 40(February).
Pritchard, A., Morgan, N., Sedgley, D., Khan, E., & Jenkins, A. (2000). Sexuality and holiday choices: Conversations with gay and lesbian tourists. Leisure Studies, 19(4), 267–282.
Ritchie, B. (2003). Managing educational tourism. Clevedon, UK: Channel View Publications.
Rosenberg, M., & Hovland, C. (1960). Cognitive, affective and behavioral components of attitude. In M. Rosenberg (Ed.), Attitude of organization and change. New Haven, CN: Yale University Press.
Robinson, M., & Novelli, M. (2005). Niche tourism: Contemporary issues, trends, and cases. Oxford, UK: Butterworth-Heinemann.
Ryan, C. (2016). Halal tourism. Tourism Management Perspectives, 19, 121–123.
Samori, Z., Salleh, N., & Khalid, M. (2016). Current trends on halal tourism: Cases on selected Asian countries. Tourism Management Perspectives, 19, 131–136.
Schacter, D., Gilbert, D., & Wegner, D. (2011). Psychology (2nd ed.). New York: Worth Publishers.
Schiffman, L. G., & Kanuk, L. L. (2018). Consumer behavior (12th ed.). Upper Saddle River, NJ: Prentice-Hall.
Seabra, C., Abrates, J., & Lages, L. (2007). The impact of using non-media information sources on the future use of mass media information sources: The mediating role of expectations fulfilment. Tourism Management, 10(1).
Seaton, A. V., & Bennett, M. M. (1996). Marketing tourism products. London: ITP.
Sethna, Z., & Blythe, J. (2016). Consumer behavior (3rd ed.). Thousand Oaks, CA: SAGE Publishing.
Sharpley, R. (2008). Tourism, tourists and society (4th ed.). Huntingdon, Cambridge: ELM Publications.
Simpson, J. (2017). Finding brand success in a digital world. Forbes. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2017/08/25/finding-brand-success-in-the-digital-world/#74036bc626e2. Accessed 7 May 2019.
Smith, L. (2017). Hajj 2017: Two million Muslim pilgrims from all over the world head to Mecca. Retrieved from https://www.independent.co.uk/news/world/middle-east/hajj-2017-muslim-pilgrimage-mecca-islam-pilgrims-saudi-arabia-a7917851.html [14 June 2018].
Smith, C. (2018). 38 amazing TripAdvisor statistics and facts. Retrieved from http://expandedramblings.com/index.php/tripadvisor-statistics/ [14 September 2018].
Stausberg, M. (2011). Religion and tourism: Crossroads, destinations, and encounters. London: Routledge.
Stone, P. (2005). Niche tourism: Contemporary issues, trends and cases. Journal of Vacation Marketing, 11.
Stone, P. (Ed.). (2018). The Palgrave handbook of dark tourism studies. Basingstoke, Hampshire: Palgrave Macmillan.
Swart, K., & George, R. (2018). The 2014 FIFA World Cup™: Tourists’ satisfaction levels and likelihood of repeat visitation to Rio de Janeiro. Journal of Destination Marketing & Management, 21(3).
Sudhir, K., Priester, J., Shum, M., Atkin, D., Foster, A., Iyer, G. (2015). Research opportunities in emerging markets: An inter-disciplinary perspective from marketing, economics, and psychology. Customer Needs and Solutions, 2(4), 264–276.
Tanner, J., & Raymond, M. (2012). Marketing principles. Creative Commons: Flat World Knowledge.
Turco, D. M., Riley, R., & Swart, K. (2011). Sport tourism (2nd ed.). Morgantown, WV: Fitness Information Technology.
United Nations World Tourism Organization. (UNWTO). (2021). Tourism and culture. Madrid: United Nations World Tourism Organization and WYSE Travel Confederation. Retrieved from https://www.unwto.org/tourism-and-culture. Accessed 24 Jan 2021.
Voigt, C., Laing, J., Wray, M., Brown, G., Howat, G., Weiler, B. (2010). Health tourism in Australia: Supply, demand and opportunities. Gold Coast, QLD: CRC for Sustainable Tourism Pty Ltd..
Vyncke, P. (2002). Lifestyle segmentation from attitudes, interests, and opinions to values, aesthetic styles, life visions, and media preferences. European Journal of Communication, 17(4), 445–463.
Wazir, B. (2017). Halal holidays boost Muslim tourists to Turkey. www.ft.com/content/21c0f6d0-864b-11e7-8bb1-5ba57d47eff7. Accessed 7 Nov 2017.
Wessely, A. (2002). Travelling people, travelling objects. Journal of Cultural Studies, 16(1).
Wilson, J. A. (2018). Halal branding. London: Claritas Books.
Further Reading
Horner, S., & Swarbrooke, J. (2016). Consumer behaviour in tourism (3rd ed.). Oxford, UK: Butterworth-Heinemann.
Kumar Dixit, S. (Ed.). (2017). The Routledge handbook of consumer behaviour in hospitality and tourism. Oxford, UK: Routledge.
Pearce, P. (Ed.). (2019). Tourist behaviour: The essential companion. Cheltenham, UK: Edward Elgar Publishing.
Schiffman, L. G., & Kanuk, L. L. (2018). Consumer behavior (12th ed.). Upper Saddle River, NJ: Prentice-Hall.
Author information
Authors and Affiliations
1 Electronic Supplementary Material
Data 3.1
(PPTX 414 kb)
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
George, R. (2021). Tourism and Hospitality Consumer Behaviour. In: Marketing Tourism and Hospitality. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-64111-5_3
Download citation
DOI: https://doi.org/10.1007/978-3-030-64111-5_3
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-64110-8
Online ISBN: 978-3-030-64111-5
eBook Packages: Business and ManagementBusiness and Management (R0)