Abstract
In the marketplace, consumers and businesses are two major players. Consumers play dual roles to contribute to the economy, most of whom working for businesses to earn incomes and purchasing products from businesses. A perfect market works when participating players follow a set of rules that ensure efficient and fair operation of the economy. In reality, the market is imperfect and both good and bad business behaviors occur. Good business behavior is defined as business practices that are not only consider their own interests but also consumer interests or interests of other parties directly or indirectly involved in the transactions. Bad business behaviors are defined as business practices that hurt consumer wellbeing and public interests such as marketing frauds and rip offs. This chapter reviews several concepts that lead to good business behaviors such as corporate social responsibility and quality of life marketing, etc. It also examines the research literature relevant to marketing frauds, rip offs, and consumer victims.
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**ao, J.J. (2015). Business and Consumer Economic Wellbeing. In: Consumer Economic Wellbeing. International Series on Consumer Science. Springer, New York, NY. https://doi.org/10.1007/978-1-4939-2821-7_5
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DOI: https://doi.org/10.1007/978-1-4939-2821-7_5
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