Abstract
Definitely not for ourselves, as some people seem to think. We (including our clients) are not the ones that will be using the website, and we are not the ones that will benefit from it (aside from getting paid for our “hard” labor). This is something that a lot of people in the creative, digital, online, or offline industry seem to be neglecting: the importance of knowing the audience we’re addressing.
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Notes
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If you’ve lived under a rock and you don’t know what this is, it’s a service offered by Google (how surprising) that can give you insights about your website traffic (among other things).
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Creating Effective Personas for Product Design: Insights from a Case Study. See more in this link: https://uxstrategized.com/Persona_Paper_HCII_2011.pdf
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Karen Lindsay Williams wrote a great thesis on personas for her master’s degree in industrial design. Have a look here: https://smartech.gatech.edu/bitstream/handle/1853/11623/Williams_Karen_L_200608_Mas.pdf
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Any similarities with real people or real-life events are purely coincidental.
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Georgakas, D. (2023). Whom Are We Designing For?. In: A11Y Unraveled. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-9085-9_9
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DOI: https://doi.org/10.1007/978-1-4842-9085-9_9
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