Abstract
Market basket analysis (MBA) is a technique used in data mining by retail companies to increase sales by better understanding customer buying patterns. It involves analyzing large datasets, such as customer purchase history, to uncover item grou**s and products that are likely to be frequently purchased together.
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Kulkarni, A., Shivananda, A., Kulkarni, A., Krishnan, V.A. (2023). Market Basket Analysis (Association Rule Mining). In: Applied Recommender Systems with Python. Apress, Berkeley, CA. https://doi.org/10.1007/978-1-4842-8954-9_2
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DOI: https://doi.org/10.1007/978-1-4842-8954-9_2
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