Introduction

Abstract

In the 1984 film Ghostbusters, Annie Potts (a secretary at the newly opened Ghostbusters office in Manhattan) asks nerdy scientist Harold Ramis whether or not he likes to read. Ramis doesn’t hesitate for a second; to him, the answer is so obvious it’s not even a question. His reply? ‘Print is Dead.’ When the movie was first in theaters, well over twenty years ago, people laughed at these words. Since Ramis a few seconds later acknowledges his hobbies to include collecting molds, spores and fungus, his statement about print being ‘dead’ was meant to be equally nonsensical and outrageous. Right? Because print can’t possibly be dead; it’s everywhere.