Overview
- Demonstrates how evidence-based and action-based awareness can generate sustainable innovation
- Examines the rhetoric of innovation to criticize and compare it to another, new, rhetoric of change
- Prepares students and future leadership to face the challenges of sustainable development
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About this book
This book puts forward a new paradigm to understand and implement Sustainable Innovation (SI). Innovation without sustainability leaves out large swathes of the population or generates maladaptive or misappropriate behaviors. Innovative solutions will be sustainable if they can retain individual and group differences while offering greater benefits for the common good. When working together, designers, life, human and social behavioral scientists can add value, which promotes behavioral changes to the advantage of sustainable models in all fields. This volume presents a guide on how to set up sustainable innovation programs, as well as ideas on how to integrate multidisciplinary teams into innovation projects. Moreover, this book offers students a synthesis of non-academic thinking on the relationship between design and behavioral science.
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Table of contents (12 chapters)
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Front Matter
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Part II
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Front Matter
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Part III
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Front Matter
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Authors and Affiliations
About the author
Michele Visciola is president and co-founder of Experientia (www.experientia.com). Over the course of his career he has directed project teams on prominent topics, anticipating trends and develo** new research languages, in numerous sectors such as, for example: Economics of services for small landowners (Kenya, 2013); Services for the elderly masterplan (Singapore, 2013-2014); Personal Finance Management and design of digital aids to facilitate savings (Europe, 2015); Behavioral economics for investments and savings in the retail bank (Italy, 2016); Fossil energy footprint reduction to zero (Europe 2013-ongoing); Patient-centered service models to facilitate behavior change and lifestyles improvement (Switzerland and Europe 2017-ongoing). Michele has more than 10 years of teaching experience divided between Politecnico di Milano ("Digital culture for designers") and Bicocca University Milan ("Evolution of user research methods"). He has written several scientific publications, articles and books; was part of the core team that founded World Usability Day. He is Master and Professor of the DeTao Academy in behavioral design and modeling.
Bibliographic Information
Book Title: Sustainable Innovation
Book Subtitle: Thinking as Behavioral Scientists, Acting as Designers
Authors: Michele Visciola
DOI: https://doi.org/10.1007/978-3-031-18751-3
Publisher: Springer Cham
eBook Packages: Behavioral Science and Psychology, Behavioral Science and Psychology (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-031-18750-6Published: 16 November 2022
Softcover ISBN: 978-3-031-18753-7Published: 17 November 2023
eBook ISBN: 978-3-031-18751-3Published: 15 November 2022
Edition Number: 1
Number of Pages: XV, 238
Number of Illustrations: 2 b/w illustrations, 19 illustrations in colour
Topics: Community and Environmental Psychology, Consumer Behavior, Health Psychology, Industrial and Organizational Psychology